Marketing Manager

Company: BrightHR Limited

Job Title: Marketing Manager

Location:ON-SITE. Toronto, ON.

Salary: $70,000 to $80,000 DOE plus bonus

Working Days: Monday to Friday

Type of Employment: Full Time

About Us

With over 4 years of success in Canada, BrightHR has gained a reputation for excellence. A track record of results that speaks for itself, the multi-award winning BrightHR software supports one million users globally!! BrightHR is a cloud-based HR management solution suitable for small to midsize businesses. The platform provides a dashboard that helps businesses manage employee holidays, attendance, leave, shifts and documents. The award-winning SaaS platform helps businesses manage all aspects of employee relations from Vacation, attendance, scheduling, documents & much more. We also provides businesses with market leading advisory support for HR and OHS alongside access to new to market risk assessment & training platform

With an unrivalled track record of incredibly strong year on year growth of its subscription model business, BrightHR supports over 50,000 organizations globally. Part of the global Peninsula Group, with 14 companies and a group turnover in excess of $500m, there is substantial financial backing for further expansion, acquisition and international development. This represents an unparalleled career advancement opportunity for the exceptional individual.

The Role of Marketing Manager

As Marketing Manager you will play a crucial role in the growth of our B2B marketing:

Through the development and execution of data-driven multi-channel marketing campaigns you will work closely with cross-functional teams to identify target audiences, optimise marketing funnels, and implement strategies that drive qualified leads, conversions, sales and revenue growth.

You will be resilient and passionate, with an analytical mindset, have creative problem-solving skills and a deep understanding of digital marketing channels and tactics.

• Reporting to the leadership team
• Responsible for demand generation strategy to achieve growth.
• Implementation of the marketing plan / AB testing and experimenting creatively to get quick results.
• Autonomous role with later opportunity to grow the team.
• Working closely with Sales / Service / Product teams

Hands-on role focussing entirely on improving the number of MQLs and SQLs. This role is ideal for a growth-minded marketer experienced in targeting SME and middle market companies. It requires someone hands-on, creative, and focused on outcomes, who will be responsible for campaign ROI and tracking the data analytics of marketing. You will also be responsible for identifying the most attractive business opportunities and developing the right marketing approaches to unlock them.

Day-to-Day Duties and Responsibilities

• Manage a cross-functional team locally working in a matrix structure with the central team based in the UK
• Responsible for the delivery of all global campaigns executed locally in AU and NZ
• Manage campaign and channel performance ensuring both team and campaign are hitting key metrics and targets supporting overall sale and service performance
• Act as a conduit between the central and local teams to ensure strong coordination and execution of all activities, as well as to ensure local needs are met
• As part of the Bright global marketing leadership team, feed into the ideation and planning of the roadmap to support both local and global campaign activity
• Help to grow brand awareness, web traffic, social following, webinar registration and overall MQL/SQL into sales
• Manage local agencies or partnerships as per the plan
• Report on local campaign and channel success and insights through consistent assessment of analytics
• Identify new opportunities for growth whether that be new channels, partnerships or approaches to local marketing activity
• Drive internal engagement with sales and service ensuring all teams are aware of how marketing is supporting them and have the tools and resources to do so

What you Bring to the Team

• Open-minded and creative, able to create thumb-stopping demand generation campaigns to meet business goals.
• Commercial mindset with a proven track record of delivering demand generation initiatives.
• Self-starting and curious - full of new ideas to try.
• Outstanding attention to detail with excellent organisational skills
• Superb written and verbal communication skills
• Analytical mindset, autonomous, and motivated to build demand generation marketing plans and execute them.
• Comfortable working in a fast-paced, dynamic environment
• Strong sense of urgency, adaptability, flexibility, and resourcefulness
• Enjoy working in a cross-functional, collaborative team environment.

Company Benefits

• Day off on your birthday
• Vacation Days increase after 2 and 5 years' service
• Benefits and Pension Plan available.
• Access to Employee Assistance Programs

Why join BrightHR?

Our vision is to build better businesses starting with our own. Here at BrightHR, what you will come to learn is that we practice what we preach.

Become a part of our exciting journey. Apply now!

BrightHR is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.