Digital Media Coordinator

Job Number:
J0123-0928
Job Title:
Digital Media Coordinator
Job Type:
Permanent Full Time
Location:
Rocky View County
City/Province:
Calgary, Alberta, Canada
Number Of Positions:
1
Closing Date:
February 5, 2023
Salary:
$58,366.00 - $68,580.00/Year

Rocky View County is committed to providing our employees a respectful and stable work environment, unique benefits that promote work/life balance, and opportunities for professional learning and personal growth. We seek individuals who thrive on challenge and will contribute their positive energy, innovation, and service mindset to making a difference and contributing meaningfully to the vibrant community of 40,000 people who call Rocky View County home.

Position Summary:
Reporting to the Manager of Communications & Engagement, the Digital Media Coordinator is responsible for the Rocky View County e-newsletter and social media presence, developing visually compelling content that translates knowledge, tells stories, and inspires meaningful conversations with the County and the residents we serve.

The ideal candidate has a critical eye and keen aptitude for creating compelling storytelling content. You have a collaborative style with the ability to convey clear, concise, and audience-specific communication tactics.

We provide the ability to grow professionally while being supported with paid training opportunities, a competitive salary, benefits after 30 days, 27 paid days off in first year + general holidays, pension plan, paid sick time, and a hybrid work environment.

Core Accountabilities:
Social Media Marketing

• Create, implement, and assess social media strategies that promote effective communication with residents to increase engagement and awareness.
• Collaborate with internal stakeholders to ensure social media support is in place for department campaigns, events, and day-to-day operations.
• Ensure that news, events, and updates are shared on social channels in a timely manner. Attend events and produce live social media content as required.
• Coordinate necessary photo and video shoots to support social media campaigns.
• Assist in the development and oversee the implementation of Social Media Procedures.
• Interact with users and respond to social media messages, inquiries, and comments.

E-Newsletters

• Create, review, and distribute external communications materials using e-newsletter software.
• Ensure acceptable quality, accuracy, and effectiveness of e-newsletter communications by following the County’s style and visual identity guidelines.
• Assist in the distribution of public notices.

Media Monitoring

• Conduct daily monitoring of social networking channels.
• Regularly review the digital space for industry trends and issues management.
• Use media monitoring software to generate and distribute coverage reports to internal stakeholders.

Research and Analysis

• Implement measurement tools for all social media and e-newsletter initiatives.
• Conduct trend analysis on digital campaigns and make recommendations based on analysis and best practice research.
• Use social listening tools, review analytics, and create reports on key metrics and sentiment.

Communication

• Create impactful content for various platforms including content stories, social media, campaigns, emails, social ad copy, and various other copywriting tasks as assigned.
• Support the implementation and development of an organization-wide editorial calendar.

General

• Maintain an understanding of best practices and emerging developments in digital media through education, study, and participation in conferences, workshops, and groups.
• Participate as required in the County’s emergency response plans as a member of the Public Information Officer team.
• Perform other duties and special projects as assigned.

Position Requirements:
Completion of a degree, diploma, or certificate in Communications, Marketing, Public Relations, Journalism, or a related field with a minimum 3 years of progressive and relevant experience.

You are a collaborative team member with a desire to support your colleagues while being comfortable working independently to achieve results. You are dependable, flexible, and resourceful with exceptional communication skills.

Your demonstrated proficiency with content-management, email marketing, and fully integrated digital-traditional communications includes:

• Strong knowledge in Social Studio, Hootsuite, Buffer, Sprout Social, or other social media scheduling and monitoring tools.
• Intermediate level skills in Microsoft Office Suite.
• Ability to work flexible hours, including occasional evenings and weekends as needed.

Additional knowledge will be considered an asset in:

• Local government.
• Photography and video production.
• Adobe Creative Suite and Google Analytics.
• Knowledge of Meltwater, Cision, or other media monitoring tools.

We thank all applicants for their interest; however, only those selected for interviews will be contacted.

Please Note: All applicants must be legally entitled to live and work in Canada.

The personal information in this application is being collected for the purpose of the selection and recruitment and is collected under the authority of the Freedom of Information and Protection of Privacy Act, section 33(c). If you have questions regarding the collection or use of this information, contact the Director of Employee Relations.

Job Type: Full-time

Salary: $58,366.00-$68,580.00 per year