Director Of Marketing

Are you a marketing all-rounder, agile in your approach, and driven by the thrill of transforming abstract company goals into a killer digital strategy? If this resonates with you, this is your opportunity to enter at the ground level of a quickly growing custom sock company.

Sockrates Custom Socks is the market leader in designing, producing and delivering custom socks to companies all over the world. With our industry leading 7 day turnaround time, unlimited Pantone matching and all inclusive pricing - Sockrates has emerged as the most sought after company in its field.

Our sights are set on someone who is hands-on, and knowledgeable in maneuvering the B2B landscape. We are quickly growing, with a fast paced environment and don't want someone who will get lost in three-month research projects and churn out lengthy plans.. We need an intuitive marketer who formulates sharp hypotheses, tests them rapidly, learns from the outcomes, and scales their strategies.

We are a smaller team that is quickly expanding and are looking for someone who wants to grow alongside us. We are open to new ideas and innovative individuals who are ready to make a big impact.

What You Will Be Doing

• Crafting and executing the company's market positioning and go-to-market strategies
• Working with management to define the target market, value proposition, and core marketing messages
• Hands-on creation and refinement of Marketing content, ensuring its resonance with our brand voice
• Managing, optimizing, and reporting on campaigns, ensuring their success by measuring against KPIs
• Strategically planning and executing a monthly Linkedin and Instagram campaign targeting key relationships
• Meetings with management to determine best approaches to develop relationships with potential clients
• Fully implementing digital marketing strategies with the assistance of the design team
• Identify and source publications, press releases and events for further outreach of Sockrates’ story and products.
• Create budgets with management for digital marketing plan

What You Won’t Be Doing

• Producing repetitive, boilerplate reports without fresh insights
• Micromanaging junior team members without focusing on the bigger strategic picture
• Relying on agencies without any personal involvement or overburdening yourself without delegating anything

Director Of Product Marketing Key Responsibilities

Establishing a clear market footprint and voice for the company, ensuring alignment with our target audience of B2B Marketing and Event Managers across the globe.

Basic Requirements

• A minimum of 3 years of progressive marketing experience
• Experience creating market positioning strategies
• Demonstrated ability to develop and execute go-to-market strategies for a new product or company
• Exceptional content-creation abilities
• Ability to balance strategy development and practical execution to meet ambitious deadlines
• Experience communicating directly with senior executives

Job Type: Full-time

Salary: $65,000.00-$70,000.00 per year

Flexible Language Requirement:

• English not required

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Education:

• Bachelor's Degree (preferred)

Work Location: Remote

Expected start date: 2024-03-18