Director Of Marketing

A Bit About Us

At Dibbly, we measure our success by the impact we have on our users. We are proud to say that our platforms have helped countless people around the world join together to bring their projects to life. Our flagship platform, Dibbly | The Urban Writers, has consistently experienced growth on every front, so we launched its sister platform, Dibbly Create, in 2023. It is designed to further streamline the writing process and empower users to create outstanding content with ease, thanks to its intuitive interface and comprehensive suite of features. With the support of our in-platform AI assistant, KIP, users receive expert guidance every step of the way.

Learn more about us at https://theurbanwriters.com/ and https://dibbly.com/

Who You Are

You love a good challenge and consider yourself the best at what you do. You have a growth-focused mindset and a "challenge accepted" attitude. You are driven, adaptable, and innovative, with a strong work ethic. You are creative in your approach to problem solving and are committed to the cause. At Dibbly, don't want 'workers' on our team. We are looking for people who will dare to question current processes and truly take ownership of their responsibilities.

We are seeking a visionary and seasoned Director of Marketing to spearhead our marketing endeavours. In this pivotal role, you will champion the development and implementation of holistic demand generation strategies, encompassing multi-channel marketing campaigns, meticulous lead nurturing, strategic account-based marketing, content marketing, and cutting-edge digital marketing initiatives. As the Director of Marketing, you will be instrumental in propelling demand generation, lead acquisition, revenue escalation, and refining the lead acquisition mechanisms across our digital channels. The ideal candidate will epitomize a zeal for data-centric decision-making, strategic blueprinting, and invigorating team empowerment.

• Lead and mentor a team of Marketing professionals, fostering a culture of collaboration and innovation.
• Manage the overall operations of a modern marketing department, ensuring alignment with company goals and objectives.
• Stay updated on the latest trends and advancements in AI technology and integrate AI solutions into marketing strategies to enhance campaign performance and customer engagement.
• Develop and execute digital marketing strategies to drive demand generation, including comprehensive demand generation strategies such as multi-channel marketing campaigns, lead nurturing, account-based marketing, content marketing, and digital marketing efforts.
• Drive lead generation and revenue growth for the company.
• Manage targeted campaigns, content, and lead nurture programs to engage prospects throughout the customer journey.
• Optimize and manage the lead capture process on the company website, landing pages, and other relevant channels.
• Drive sales through effective digital marketing initiatives, strategic partnerships, and marketing automation tools.
• Collaborate with cross-functional teams to develop targeted messaging, content, and offers that resonate with the target audience.
• Analyze campaign performance metrics regularly and adjust tactics to optimize performance.
• Utilize advanced marketing technology systems to execute and measure multi-channel lead generation campaigns.
• Stay up to date with industry best practices and trends in demand generation.
• Leverage marketing automation and CRM tools to segment audiences, create marketing workflows, and track campaign effectiveness.
• Identify and analyze key performance metrics to optimize campaign performance and improve demand generation efforts.
• Oversee relationships with industry influencers, partners, and vendors to extend the reach of Marketing campaigns.
• Stay up-to-date with the latest trends and best practices in demand generation, digital marketing, and B2B marketing to continually innovate and enhance our marketing efforts.
• Manage the demand generation budget and ensure effective allocation of resources across various marketing initiatives.

Your Skills and Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years experience in a management role.
• Strong experience in multi-channel demand generation, including email marketing, PPC, social media, content marketing, and events.
• Proven experience as a Director of Digital Marketing with a focus on demand generation, analytics, team management

Why is Dibbly Right For You? (How we work)

With our vibrant and inclusive culture, we encourage team members to embrace curiosity as we shape the future of content creation through our innovations in SaaS. We are looking for individuals who thrive in dynamic, forward-thinking environments and are passionate about driving innovation in our industry. It's a place where curiosity is celebrated, challenges are embraced, and growth is nurtured. At Dibbly, we foster creativity and innovation, providing our team with the opportunity to shape our brand's narrative on a global scale. Join our dynamic team and contribute to redefining the online work narrative with our innovative products.

Hybrid Requirements

Oakville, ON (Remote with minimum of two to three days in-office per week) We understand the importance of flexibility and work-life balance. Our hybrid work environment allows you to work remotely and from our beautiful office location in Oakville. You can enjoy free parking, snacks, and Nespresso coffee and more, while working in person with a group of really great people on a shared mission. Our office environment is designed to inspire creativity and collaboration.

Perks, Culture, and Benefits

• 4-day work week schedule: We value work-life integration and understand the need for personal time. With our 4-day work week schedule, you'll have an additional day to pursue your passions and recharge.
• Happy Birthday Policy: We believe your birthday should be a special day just for you. Enjoy your birthday off to celebrate and create beautiful memories.
• Company-issued MacBook Pro: As a Dibbly team member, you'll be equipped with a company-issued MacBook Pro to support your work and creativity.
• Calm App: We prioritize mental well-being and offer free access to Calm, a leading meditation and mindfulness app, to all our employees.
• Dental and Extended Health Benefits: We care about your health and provide comprehensive dental and extended health benefits to support your well-being.
• Mental Health Assistance Program: Inkblot: We understand the importance of mental health and offer access to Inkblot, a professional mental health assistance program, to provide support and resources when needed.
• Paid vacation days and sick/mental wellness days: We believe in the importance of taking time off to recharge. Enjoy paid vacation days and 12 sick/mental wellness days per year.
• Opportunity for advancement: We are dedicated to fostering your professional growth. Dibbly Inc. provides opportunities for advancement and supports your career development.
• Learning and training opportunities: We encourage continuous learning and offer various learning and training opportunities to enhance your skills and knowledge.
• Awards and recognition: We believe in acknowledging and celebrating the outstanding contributions of our team members. Through our awards and recognition program, we highlight and honor exceptional performance, innovative ideas, and dedication to our shared goals. Your hard work and achievements will be recognized and celebrated as an integral part of our company culture.
• Dignity and respect: At Dibbly, we foster a respectful and inclusive work environment where everyone is treated with dignity and respect. We value diversity and are an equal opportunity employer. We believe in creating a supportive atmosphere where everyone's voices are heard and valued.

If you feel that you possess the skills and passion to excel in this role at Dibbly Inc., we encourage you to apply. We look forward to reviewing your application!