Marketing Director (Remote, Us Or Canada)

This is a remote permanent position for those based on the East Coast of the US or Canada,

The Opportunity

We are looking for a world-class Marketing Director to join us on this journey. The ideal candidate will have extensive B2B marketing experience in the digital / tech sector. This person must also be able to lead a multidisciplinary team, and interact with leadership stakeholders on a regular basis. Ideally, this person will also have an understanding of content strategy and the digital marketing channels that can bring it to life. This role reports to the Chief Marketing Officer.

As the Marketing Director, your main objectives will be:

• Oversee (EU-based) members of the marketing team involved with content marketing - digital marketer, events manager, social media manager, copywriter, and visual designers. Provide direction as required and problem-solving as requested.
• Be the first point of contact for US-based leadership stakeholders for guidance
• Support leaders of multiple business units (US- and EU-based) on each of their unique go-to-market objectives, while also being able to tell a consistent global "story" of the Nearform value proposition
• Collaborate with those BUs' sales teams, to uncover insights for developing content strategies for existing and new client
• Drive growth marketing engine, by initiating a content strategy to attract target customers and seeing it through, from the production of blogs/articles/images/videos to the execution of paid marketing efforts
• Understand key performance metrics and tracking tools for campaign results and translate results into actionable insights for the Marketing team

Responsibilities

• Collaborate effectively with team members in different regions (North America + EU) and across functions (Marketing, Sales, more)
• Together with CMO, generate a content strategy by working closely with internal stakeholders and external / market research to identify key topics
• Design and execute effective targeting campaigns, focused on engaging with and growing our client pipelines - overseeing the content/asset creation and the digital marketing campaign from start to finish, providing ongoing reports/analytics and recommendations
• Oversee events planning and execution, together with Events Manager
• Oversee social media presence, together with Social Media Manager
• Provide thought partnership to key internal stakeholders - such as BU General Managers, Regional Sales Teams, and more - through a regular cadence of interaction
• Work closely with Marketing team peers, including the Director of Branding on Comms, when collaboration is required or requested.

Requirements

• Successful track record in B2B marketing role and content strategy
• Experience in the digital / tech sector
• Excellent leadership, communication, and decision-making skills
• Proven ability to manage interdisciplinary teams

Desirable skills

• Bachelor's degree (or equivalent)
• Proficiency working with LinkedIn and Hubspot
• Desire to grow professionally through ongoing learning

Benefits

• Healthcare Coverage & RRSP/401k
• Enjoy a comprehensive paid time off package, encompassing holidays, sick leave, and flexible vacation days. Take the time you need to recharge, care for yourself, and make the most of your moments outside of work.
• Work remotely; we have a genuine dedication to work/life balance.
• Work flexibly; we appreciate there are more important things in life than work so our flexible working culture allows you to work around what matters - school run, no problem!
• Home Office Support: Receive a home office stipend to help you create a comfortable and productive workspace.
• Investment in Growth: Access a generous professional development budget to support ongoing learning and career growth.
• Positive Company Culture: Join a positive and collaborative company culture that places value on work-life balance.
• The Wellness Hub: We have a genuine commitment to fostering/improving NearFormers' wellbeing; we offer resources and support, including a NearForm advice line which offers confidential support for anything from relationship issues to staying healthy.

About Us

At Nearform, we build digital products that make the world work better by creating great customer, business and developer experiences. Our approach empowers teams to continue building digital strength with confidence. We work with some of the most ambitious enterprises in the world to create new digital solutions and capabilities for enduring impact. Nearform is a remote-first company, with over 400 team members in 20 countries across North America and Europe.

Despite our global presence, NearFormers form a close-knit community built on trust and camaraderie. Our in-person company retreat brings us together, reflecting our commitment to open-source values and the exchange of thoughts and ideas. Join us at NearForm and be part of a journey marked by innovation and progress.

NearForm is committed to shaping a better world in all that we do. Our global team is built based on respect, inclusivity, diversity and excellence.