Manager, Brand Marketing

At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.
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If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun…. then please keep reading!
Our Perks:

• Fantastic employee discount on all Samsung products
• Competitive Salary and Performance based incentive plan for all levels
• Employer paid Medical and Dental coverage from day one
• Group RRSP plan that helps you save for the future
• Free on-site gym to get your sweat on
• Subsidized Cafeteria; including free Starbucks coffee/latte machine
• 4-day in-office work schedule Monday through Thursday – with Friday remaining a flex day to work remotely
• Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning
• Employee Referral program- we want great talent like you!
• Virtual Pet Care-to ensure the well-being and health of your beloved furry companions!
• Additional Well Being Days for better work life-balance!

The Manager, Brand Marketing is primarily responsible for leading the planning and execution of consumer marketing based programs for Canada designed to deliver on key Marketing and Sales division annual KPIs. This role requires an individual to be self-motivated and self-directed while operating in an environment of high volume and fast pace while driving high quality results. This person must work well in a team and in ways that drives impactful results quickly and upholds the team’s philosophy to operate with the highest levels of integrity and trust. This will require displaying the utmost discretion in the management of confidential corporate information. Structurally, the role reports to the Senior Marketing Manager, with a strong day-to-day collaboration with the Mobile eXperience product management team and other shared services teams across the organization. This role will be a key player in supporting our B2B business with a strong sense of marketing to an enterprise and SMB audience.
This role is responsible for strategically defining and leading our end-to-end recruitment strategy through creation, development and implementation of business & consumer focused integrated marketing plans and programs that drive brand preference and demand for a range of Samsung mobile products. While the position will focus on integrated marketing communications, the incumbent needs to be flexible enough to work on ad hoc marketing programs, as the needs of the business arise.

• Develop and execute business & consumer Marketing Strategies that align to divisional goals and objectives
• Collaborate with multiple cross-functional departments to plan, develop and execute fully integrated and strategic marketing campaigns that support on-going business needs. Ensure alignment among key stakeholders
• Leads IMC strategy, creative development and execution for the Mobile portfolio across all consumer touch-points including traditional and non-traditional mediums including, but not limited to, broadcast, print, in-store, digital/social media, loyalty initiatives, promotion, events and support PR efforts
• Leverage Marketing Intelligence insights to optimize strategy and executional elements
• Project manages the executional detail of these plans including budget management and IMC timelines to ensure timely implementation

• Develop marketing briefs that clearly articulate communication objectives and success criteria to inform and direct agency and partner IMC development
• Manage multiple agencies and partners (internal and external) to concept, develop and execute all creative and messaging that is relevant to target audiences and specific communication channels
• Act as the champion for brand integrity and compliance in all materials
• Provide liaison with HQ, NAHQ/SEA or third parties to source marketing assets, best practices
• Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process
• Review key programs to ensure ROI targets are achieved

• Relationship building, collaboration, proactivity, a results focus, proven ability to manage to key business indicators
• Understanding of consumer trends, insights, passion points and media content consumption behaviors
• Knowledge of consumer trends and the ability to identify implications for business to capture new consumer opportunities

• Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creative, strategic alignment and shopper impact
• Agency Management: Knowledge of methods or techniques used and ability to inspire agency performance
• Creative Brief Development: Knowledge of the creative brief development process
• Strategic Selling: Ability to listen to various points of input, and sell a vision of the work through knowledge of brand and creative strategy
• Strong organizational skills: Ability to project manage complex and time sensitive campaigns
• Inclusive and collaborative – driving teamwork and cross-team alignment
• Up to date with the latest trends and best practices in marketing and measurement; understands how to scale marketing efforts
• Strong analytical skills and data-driven thinking to connect digital and in-person marketing tactics using data
• Ability to adapt and thrives in a quickly changing business environment

• A Bachelor’s degree in Marketing or related academic field is an asset

• Strong understanding of consumer marketing principles in brand management, retail and online channels
• Must have Microsoft Office Suite of PC software applications experience with Excel, Word, and PowerPoint preparation skills
• Capable of creating and maintaining a complex Marketing Strategy, Plans and Programs

• Minimum 5 years of experience in consumer brand management
• Demonstrated career progression within past 12-18 months
• Experience must include proven performance in creative brief writing; original & adapted advertising creative & media plan development and digital/social marketing savvy
• Working in a matrix environment within a function supporting a key sales division

• Strong interpersonal skills, able to interact comfortably with a wide range of levels in organizations: from senior executives to support staff within and outside of the company
• Strong oral and written communications skills, presentation skills
• Must be highly self-motivated, personally & professionally resilient and capable of working independently and collaboratively
• Must be capable of planning, organizing and prioritizing multiple and simultaneous projects and assignments
• Bilingual (Canadian French, English) preferred