Marketing and Communications Coordinator
INTECH Risk Management Inc., an award-winning team of insurance risk management consultants, is looking for a talented and motivated Marketing and Communications Coordinator to join our team. As a Marketing and Communications Coordinator, you will play a key role in developing and implementing marketing strategies to promote our brand and drive business growth. This is an exciting opportunity to work in a dynamic and fast-paced environment.
INTECH provides industry-leading technical and practical insurance expertise, designed to enable our clients to focus on their core business objectives. Our consultants understand the insurance market and the needs and best practices of Lenders, Asset Managers, Investors, Government Authorities, and Developers involved in Real Estate, Infrastructure, Energy and Renewable Resources, Healthcare, and Communications industries across the globe.
As an independent advisor, our services are 100% independent and free from any conflict of interest.
About the Role
The coordinator will be involved in all marketing, communication, branding, and event planning initiatives, including developing and executing campaigns to maximize tailored company exposure for our teams in North America and Europe.
The Marketing and Communications Coordinator will promote INTECH to external partners and clients across multiple platforms, for different industries, and internally to all staff members to support employee engagement.
Employment Conditions
Employment type: Full-Time/Long-Term, 7 hour/day, 5 days/week, 35 hours/week.
Salary Range: $48,500 - $65,000
Job Location: In-office position. Office building located downtown Toronto, Ontario
Probation Period: Yes, 3 months
Benefits: Available post-probation period. Benefits include Medical Insurance, Dental Insurance, RRSP
Vacation: Paid time-off available post-probation period.
Start Date: Immediately
Industry: Insurance
Role Responsibilities
Marketing/Communications
- Assist in the development and implementation of INTECH’s global marketing strategy.
- Develop, implement and evaluate communication strategies and programs.
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
- Prepare reports, briefs, presentations, website content and press releases.
- Conduct research to analyze North American and European customer behavior and prepare reports by collecting, analyzing, and summarizing data.
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating reports to outline results.
- Provide market research, forecasts, analyses, and campaign results.
- Support evaluating and establishing marketing plan and brand strategy by setting objectives, planning, and organizing promotional presentations, and updating calendars.
- Develop portfolio of marketing materials
- Maintain an inventory of sales support materials, ensuring all resources are current and accurate; coordinate and execute the creation of new materials as needed.
- Prepare and execute branded marketing campaigns on social media and through other vendors.
- Create, proofread, and edit copy for various marketing channels, ensuring consistent voice and branding is maintained across all platforms.
- Assist in the preparation of brochures, reports, newsletters, and other materials.
- Write and edit press releases, newsletter and Communications materials.
- Communicate campaign objectives, timelines, and deliverables to team, and provide guidelines for use or promotion.
- Plan and manage events, conferences, and trade shows by identifying, assembling, and coordinating requirements with vendors and management, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
- Continually research and identify new sources of prospective customer data and provide recommendations to the leadership team.
- Prepare reports, research papers, educational texts, or articles
- Simplify data into a user-friendly format such as graphs, charts and other visual aids for clients and management.
- Responsible for maintaining and managing client digital database.
General Accountabilities
- Client Services – Support management in a professional manner on all client deliverables.
- Business Development – Establish and maintain relationships with third-party vendors and clients in order to retain and grow business.
- Internal Management – Respect and protect client information by adhering to stringent privacy and confidentiality requirements.
- Relationship Management – Provide management with tools to maintain engagement with clients.
Attributes
- Accountable - Fast and efficient, able to respond to sense of urgency and competing priorities
- Motivated - Displays intent & desire to learn and become a subject matter expert (advance skill level)
- Resourcefulness - Proactive & takes initiative, anticipates staff needs regarding data, reporting and meeting deadlines
- Organized & Detail Oriented - Reliable and quality control oriented, takes pride in accuracy
- Perceptive - Exceptional analytical abilities, critical thinker, intuitive information processing skills
- Excellent presentation skills; Able to proof, format and present/print documents or charts in line with professional standards of the company
- Communicator - Excellent written and oral communication skills, outstanding copywriting and proofreading skills
- High attention to detail and creativity
- Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and design platforms