Marketing & Communications Officer

About Toronto Metropolitan

At the intersection of mind and action, Toronto Metropolitan University (TMU) is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current academic plan outlines each as core values and we work to embed them in all that we do.

TMU welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us in realizing the benefits of embedding these values into the work at every level and in every unit of the university. In addition, to correct the conditions of disadvantage in employment in Canada and to bring lived experiences to the work, we encourage applications from members of equity deserving groups that have been historically disadvantaged and marginalized, including First Nations, Métis and Inuit Peoples in Canada, First Nations Peoples in the United States, racialized people, Black people, persons with disabilities, women, and 2SLGBTQ+ people. Preference will be given to candidates with lived experiences as people from equity deserving groups, as well as experience working with these communities with which the University works every day. Please note that all qualified candidates are encouraged to apply and we welcome newcomers and immigrants to Canada.

In April 2022, the university announced its new name of Toronto Metropolitan University. Learn more about our next chapter.

The team

The National Institute on Ageing (NIA) is a Toronto Metropolitan University think tank focused on ageing in Canada. The NIA aims to make life better for older Canadians through developing and advancing policy solutions related to health, financial security and social well-being and enabling better, more informed decision-making by individual Canadians and the policy makers who serve them.

The Opportunity

Are you an experienced marketing and communications professional who is passionate about supporting ageing research and older Canadians? The National Institute on Ageing has an exciting opportunity.

The Marketing and Communications Officer leads and coordinates the NIA’s marketing and communications initiatives and project activities, including budgets. They collaborate with stakeholders on marketing and communication materials, including for print and web, in line with local and central branding standards.

The Marketing and Communications Officer writes, edits, revises, designs, proofs and finalizes marketing and communication materials. The successful candidate will assist with the writing of news releases and key messages and will have a strong understanding of communications best practices. The Marketing and Communications Officer will manage the monthly newsletter and be responsible for managing the NIA website as well as monitoring social channels. They will coordinate the production schedule for report launches, including the production of print and digital products, to ensure quality output and timely delivery.

Here are some of the things you would be doing in this role:

• Supporting the development of comprehensive marketing and communication plans
• Researching, recommending, planning, developing and implementing appropriate promotional strategies for various target audiences
• Offering strategic advice on matters related to brand, position, message, tactics, channels
• Developing publication plans and working with clients and leaders to identify and develop content concepts
• Assigning and coordinating the work of freelance writers and designers from time-to-time, on article ideas and providing editorial direction.
• Establishing budgets for projects, coordinating financial and account requirements with appropriate offices, and monitoring costs at each stage of production

Qualifications

To help us learn more about you, please provide a cover letter and resume describing how you meet the following required qualifications:

• Completion of a post-secondary degree program in Business Communication, Marketing, Journalism, English or in a related field is required.
• Minimum of 4 years’ of similar experience in leading marketing and communication projects, editing publications and producing communication materials for print and online formats, including print production.
• Excellent verbal and written communications skills.
• Strong interpersonal skills and the ability to develop relationships.
• Demonstrated ability to work with large stakeholder groups.
• Able to work independently and as part of a team.
• Strong project management, research and analytical skills.
• Knowledge of marketing and branding strategies.
• Publishing knowledge and skills to create, edit/proof and prepare final print-ready marketing and communication materials.
• Ability to provide strategic advice on matters related to brand, position, message, tactics, channels and considerations with respect to design and creative elements.
• Strong understanding of design for creative materials for use on social media and marketing campaigns.

Additional Information

Additional Notes:

• Qualified OPSEU candidates will be considered before members of other employee groups.
• An equivalent combination of education and experience may be considered.
• Applicants who do not meet all of the posted qualifications may, upon the University’s sole discretion, be considered to fill a vacancy on an underfill basis.
• Candidates must have a demonstrated record of dependability/reliability and a commitment to maintain confidentiality.
• We encourage all First Nations, Metis and Inuit peoples or Indigenous peoples of North America, to self-identify in their applications.
• As part of the selection process, candidates may be required to complete an occupational assessment.
• Applications will only be accepted online through Toronto Metropolitan University's career site.
• Toronto Metropolitan University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA), and aims to ensure that independence, dignity, integration and equality of opportunity are embedded in all aspects of the university culture.
• We will provide an accessible experience for applicants, students, employees, and members of the Toronto Metropolitan University community. We are committed to providing an inclusive and barrier-free work environment, starting with the recruitment process. If you have restrictions that need to be accommodated to fully participate in any phase of the recruitment process, please submit your request through the AskHR webform. All information received in relation to accommodation will be kept confidential.