Marketing & Communications Officer

Date Posted: 02/20/2024
Req ID: 36097
Faculty/Division: School of Management
Department: Rotman Commerce
Campus: St. George (Downtown Toronto)
Position Number: 00043549

Description:

About us:
The Rotman School of Management is part of the University of Toronto, a global centre of research and academic excellence at the heart of Canada’s commercial and financial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. We make a fundamental promise – Here’s where it changes – to our students, our partners and the broader community. Everyone at Rotman, faculty and staff, plays a role in bringing that promise to life.
Your opportunity:
The Rotman Commerce program is offered jointly by the Rotman School of Management and the Faculty of Arts and Science. It is a highly respected program within the business, financial and academic communities. Rotman Commerce serves approximately 3,200 in-program undergraduate business students as well as over 17,000 graduates of the Bachelor of Commerce program. Rotman Commerce offers its students a rich and rigorous academic program alongside ample opportunities to develop themselves personally and professionally.
As the Marketing & Communications Officer, you will play a key role in the creation and distribution of captivating content that engages and inspires a broad range of constituents: prospective and current students, alumni, donors, and employers.
Your responsibilities will include:

• Overseeing tasks related to the production, branding and dissemination of communications/marketing materials
• Plans, develops, implements and measures social media strategies
• Fostering and maintaining positive relationships with targeted social media communities
• Developing content for marketing and/or promotional materials
• Researching and recommending story ideas that advance priorities and initiatives
• Maintaining quality of audience lists

Essential Qualifications:

• Bachelor's Degree in communications, public relations, marketing, journalism, or publishing; or acceptable combination of equivalent education and experience
• Minimum four (4) years of full-time recent and related experience in communications, design and production of publications and newsletters, promotional material, social media, website design and maintenance
• Demonstrated experience and understanding of social and multimedia strategies, tools, channels, trends, and capabilities
• Experience using digital and social media channels and listening and measurement tools in a professional setting is essential
• Required experience in video production and photography including storyboarding, planning and coordination, shooting, lighting, production and post production
• Required experience in graphic design
• Experience writing and editing submitted articles, design layout, production anddistribution in print and digital
• Experience in delivery of high-quality communications content in a range of formats
• Knowledge of AODA standards; technical fluency in Adobe Creative Suite (Illustrator, Photoshop, Premiere, InDesign and Dreamweaver), Google Analytics, Search Engine Optimization (SEO) and Search Engine Marketing (SEM); experience using WordPress is required; advanced proficiency with Microsoft Office Suite; use of PowerPoint and other presentation software to create dynamic presentations
• Demonstrated experience coordinating projects and proven ability to multitask several communications projects simultaneously
• Superior verbal and written English communication skills with a thorough knowledge of best practices for writing content for the web and social media
• Excellent organizational and time management skills
• Demonstrated ability to use video production equipment and software to efficiently produce quality promotional and educational videos for posting to social media channels
• Ability to balance creativity with accuracy while using good content judgment; ability to apply analytical and innovative problem-solving skills
• A self-starter possessing the ability to multi-task and work both independently and in teams in a consultative environment
• Possess technological aptitude and curiosity
• Must have a passion for online communications and a deep interest in and understanding of social media trends and technologies

Assets (Nonessential):

• Experience conceptualizing and executing creative concepts in either a student facing environment or one that markets to post-secondary student and related audience demographics
• Working knowledge of the University of Toronto or post-secondary education preferred

To be successful in this role you will be:

• Articulate
• Diplomatic
• Discerning
• Multi-tasker
• Persuasive
• Resourceful

Notes:

Please include a link to your portfolio as part of your application.

This role is currently eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to the University of Toronto’s Alternative Work Arrangements Guideline.

Closing Date: 02/29/2024, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 11 - $73,748 with an annual step progression to a maximum of $94,310. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Recruiter: Jen Salerno

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.