Marketing Manager

Specializing in a variety of unique estate homes, chalets, cottages, condominiums, and commercial properties, Forest Hill Real Estate has mastered the art of marketing, selling, and facilitating transactions in our many distinct locations.

Marketing Manager - Forest Hill Real Estate

Job Description:

Forest Hill Real Estate is seeking a highly motivated and skilled Marketing Manager to join our dynamic team. The ideal candidate will possess a strong background in brand design, digital marketing, and project management. The Marketing Manager will play a crucial role in creating and maintaining the visual identity of Forest Hill Real Estate, overseeing various marketing initiatives, and providing comprehensive support to our growing team.

Responsibilities:

1. Onboarding Tasks:

- Conduct a welcome meeting with a marketing presentation.

- Prepare standard business cards, name riders, and open house sign files.

- Manage WhatsApp and Facebook private groups.

- Manage contacts in the database system.

- Create profiles on the company's websites.

- Write agent biographies with the help of AI

- Conduct headshot sessions and manipulate selected photos.

- Design email signatures in HTML format.

- Prepare joining announcement graphics and emails.

2. Brand Design:

- Create visual identities, including logo design, typography styling, brand colours, guidelines, and patterns.

- Design custom materials such as business cards, open house signs, lawn signs, and social media templates.

3. Printed Collateral Design and Order:

- Design and order printed materials like postcards, door hangers, feature sheets, brochures, and banners.

- Deal with external vendors and manage agent orders.

4. Email Marketing:

- Create Monthly Newsletter Templates for Realtors.

- Design and Deploy Email Blasts.

- Manage and Automate the internal Newsletter.

- Manage the agent's database through the internal system.

5. Website Management:

- Manage listing accuracy on the company's website.

- Develop landing pages for featured listings on Google.

- Manage additions of new agents, update their details, and handle the removal of agents from the team's page.

- Coordinate with the website team for any necessary modifications on the website.

- Conduct bi-monthly checks on lead automation via Zapier.

- Evaluate monthly reports from the website.

6. Social Media and Google Ads:

- Craft targeted paid advertising plans.

- Generate visuals and content and deploy advertisements.

- Oversee budget allocation.

- Monitor performance metrics.

- Engage with a Google Ads Specialist monthly to ensure ads are running smoothly.

7. Events Management:

- Organize annual client events, manage budgets, and create event graphics and printables.

- Capture event media and facilitate sign-up via QR codes and landing pages.

- Establish automated welcome emails for event attendees.

- Generate an event report to monitor ROI.

8. Google Page Updates:

- Respond to reviews and manage the internal incentive program.

- Upload or refresh photos on Google My Business.

- Update operating hours on Google My Business.

9. Social Media Management:

- Oversee social media platforms.

- Review social media calendars, set quarterly KPIs, and guide content creation.

- Collaborate with the marketing coordinator and assistant on the development of social media calendars.

10. Project Management:

- Maintain task lists on Asana and ensure timely completion.

- Supervise the team to meet deadlines and duties efficiently.

11. Update Guidelines and Reports:

- Revise and refresh content in our internal guides.

- Prepare and distribute a monthly market report.

12. New Branch Office Onboarding:

- Set up a new branch's account and provide guidance on utilizing our international affiliates.

- Introduce recommended CRM and Lead Generator platforms.

- Introduce recommended website platforms.

- Offer comprehensive marketing support and graphic design services.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- Minimum of 4 years of proven experience in marketing management and design.

- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, PremierePro, Lightroom, and After Effects), Canva, Constant Contact, CodePen (minimal coding skills), and Website Builder Platforms.

- Strong project management skills.

- Excellent English communication and collaboration skills.

Additional Skills:

• Advertisements: Demonstrated proficiency in creating and deploying targeted advertisements, ensuring alignment with overall marketing strategies.
• Brand Awareness: Proven ability to build and enhance brand awareness through strategic marketing initiatives.
• Budget Processes: Experience in overseeing and managing budget allocation for marketing campaigns, ensuring optimal resource utilization.
• CRM: Proficient in Customer Relationship Management (CRM) systems, utilizing them to maintain and enhance client relationships.
• Campaign Planning: Expertise in planning and executing comprehensive marketing campaigns from conceptualization to implementation.
• Database: Experience in managing databases efficiently, ensuring accuracy, and utilizing data for targeted marketing efforts.
• Digital: In-depth understanding of digital marketing strategies and trends, with the ability to leverage digital platforms effectively.

If you are passionate about real estate marketing, possess a creative mindset, and are ready to contribute to the growth of Forest Hill Real Estate, we invite you to apply. Join us in creating exceptional experiences for our agents and clients.

Job Type: Full-time

Salary: $60,000.00-$80,000.00 per year

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Toronto, ON M5R 2E2: reliably commute or plan to relocate before starting work (required)

Education:

• AEC / DEP or Skilled Trade Certificate (required)

Experience:

• Marketing: 3 years (required)

Language:

• English (required)

Work Location: In person

Expected start date: 2024-03-18