Marketing Manager

Job Description:

House of Fine Carpentry is seeking a dynamic and experienced Marketing Manager to lead our marketing and business development efforts in crafting and executing comprehensive marketing strategies. If you're a dynamic marketer with a flair for creativity and a track record of delivering impactful results this could be the opportunity for you. The successful candidate will play a pivotal role in driving brand awareness, maximizing lead generation, enhancing customer retention, and achieving sales goals.

Please note that this role is to be the Marketing Manager for both House of Fine Carpentry and Swedish Door.

Responsibilities:

Key Responsibilities:

• Business Development: Collaborate with executive team and sales team to identify new business opportunities for areas of growth and drive business development initiatives.
• Creative Acumen: Coordinate and lead photo/video shoots, orchestrating seamless collaboration among teams to capture compelling visuals that breathe life into the company’s portfolio and drive impactful marketing initiatives.
• Content Marketing: Lead a team in formulating a comprehensive content marketing calendar aimed at enhancing brand awareness, customer retention and sales opportunities.
• Budget Management: Experience in annual budget allocation and project management to ensure optimize resource utilization.
• Digital Advertising: Strategically execute PPC advertising and remarketing campaigns through Google, Meta, and others, aligning with campaign objectives.
• Multichannel Marketing: Showcase expertise across diverse marketing channels, encompassing direct mail, radio, TV, print, and digital platforms for a holistic and integrated marketing approach.
• Email Marketing: Strategize and execute impactful marketing email campaigns tailored to target audiences.
• SEO Optimization: Apply advanced SEO optimization techniques, overseeing blog copywriting, and ensuring blogs are infused with SEO-optimized keywords for enhanced visibility.
• SEM: Conduct SEM keyword forecasting and research, staying abreast of industry trends to improve search engine rankings.
• Competitor Analysis: Conduct in-depth competitor analysis to stay ahead in the dynamic market landscape.
• Reporting: Draft diverse attribution reports detailing campaign performance metrics, including traffic, KPIs, CTRs, conversion metrics, etc.
• CRM Management: Manage company CRM marketing and sales systems, ensuring the continued development of marketing persona funnels.
• E-commerce Management: Direct the development and maintenance of the online retail store, overseeing product images, descriptions, SEO optimization, and coordinating photography efforts for Swedish Door’s digital storefront.
• Content Marketing: Lead a team in crafting a content marketing calendar to maximize lead generation, customer retention, and sales goals.

Qualifications:

• Post secondary Degree in Marketing
• 5 years of experience in a marketing role

Skills:

• Business Development
• Creative Brand Marketing
• B2B & B2C Marketing
• PPC Digital Marketing, Google Ads, Analytics, Search console.
• Meta Business Suite
• Search Engine Optimization (SEO)
• Social Media Marketing
• Drafting KPI Reports & Data Analysis
• WordPress
• Hubspot, Mailchimp, Microsoft Office 365, Yoast

Certifications:

• Google Ad Certification
• Google Analytics

If you have read through this job posting please indicate that your favorite color is Blue when applying for this position.

Job Type: Full-time

Salary: $65,000.00-$75,000.00 per year

Benefits:

• Dental care
• Extended health care
• Life insurance
• Vision care

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing: 5 years (required)

Ability to Commute:

• Ottawa, ON K1G 4K2 (required)

Work Location: In person