Marketing Specialist

The Opportunity

The Marketing Specialist will support the Senior Marketing Leader and will be responsible for implementing the company’s marketing strategy and programs. The purpose of the role will be to proactively develop and delivery high impact results and assist with growth opportunities in the customer centric programs.

The Role

• Work collaboratively with the Senior Marketing Leader, department team members, agencies and/or other cross functional teams to identify and understand current market conditions and requirements as they pertain to Wajax marketing efforts.
• Communicate effectively with regional leaders of the organization to foster customer centric initiatives.
• Deploy customer surveys post business transactions.
• Manage monthly dashboards and reporting.
• Regularly monitor and analyze incentive program performance metrics along with customer feedback to identify patterns, areas for improvement, and opportunities for optimizing program effectiveness.
• Work directly with the Senior Marketing Leader to support on documentation, escalations, program updates, and communication with other teams and 3rd parties to assist customer needs and expectations.
• Collaborate with cross-functional teams to design and launch innovative incentive programs.
• Coordinate with stakeholders to develop customer testimonials.
• Continuously measure general success of customer centric activities.
• Ensure consistency, accuracy and integration in all marketing and brand communications.
• Maintain a solid understanding of all company products, vendors, channels and capabilities.
• Facilitate content creation such as photo/video shoots.
• Produce standard and ad hoc reports and presentations.
• Support expense tracking against the annual Marketing budget.
• Support as required with coordinating other marketing activities on a regular basis.

The Candidate

• Education: University Degree in Communications, Marketing, Business Administration, or related field
• Work Experience: 5-7 years related experience.
• Knowledge: Knowledge of technology space including digital communication platforms.

The Company

Since 1858, Wajax has been a leading industrial products and solutions provider continually innovating to serve Canadian industry coast-to-coast. We work in an extensive range of industries and core sectors of the Canadian economy including energy and renewables, food and beverage, construction, industrial/commercial, transportation, forestry, mining, metal processing, and oil and gas - to name a few. Everything we do is powered by people passionate about making a difference and who are dedicated to driving Canadian industry forward. People who provide the experience and expertise that support the industries that build our cities, power our businesses, put a roof over our heads and food on our tables.

Wajax offers a total compensation package that includes competitive pay, comprehensive benefits, learning and development, as well as some unique additional “perks.”

Highlights include:

• Competitive health and dental benefits with no waiting period for eligibility (100% employer paid premiums), plus health spending account.
• Wajax led e-learning, and product training through industry leading manufacturers.
• Exclusive discounts with a variety of manufacturers and service providers such as Ford, GM, Chrysler, Dell, TELUS, a group mortgage, home & auto insurance program, pet insurance, footwear & workwear, fitness membership, perkopolis, and more.
• Recognition program where points are earned for merchandise or gift certificates, plus cash awards.
• Flexible work arrangements.
• Award-Winning Health and Wellness Program.

By working with Wajax, you become part of an inclusive and diverse team that is dedicated to innovation and teamwork. We are committed to employing a workforce that is representative of the diverse communities across Canada in which we do business. As an equal opportunity employer, please inform us if any accommodation is required if contacted for an interview.

As a condition of employment, final candidates will be subject to pre-screening.

\\ Together we get more done