Marketing Specialist

The Marketing Specialist will support the business by providing expert marketing services for Pearson Canada’s portfolio of K-12 products. The Marketing Specialist will collaborate with various internal/external teams to identify, manage, and deliver services such as: the design and deployment of sales support materials, event management, marketing strategy, messaging development, creative development, and project management. The Marketing Specialist may be allocated to focus on a particular component of the marketing life cycle and or service.

As a Marketing Specialist, you will:

• Collaborate with the members of the marketing team and other cross-functional teams on the planning, implementation, development and/or servicing of new marketing ideas.
• Support projects for various components of the marketing life cycle or services.
• Participate in the development, execution and/or servicing of marketing initiatives.
• Provide inputs on strategies which help enable internal & external teams deliver results that exceed objectives.
• Coordinate the development & deployment of marketing initiatives,
• Communicate clearly with multiple constituents in a collaborative cross-functional environment.
• Provide administrative support.
• Monitor and distribute RFPs, RFRs, and other public and private sector calls for resources and services, and support the drafting and submission process.

As a Marketing Specialist, you have/are:

A degree from an accredited institution in Marketing, Business Administration, or related field OR appropriate combination of education and experience

• Skilled in proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound emails, etc.
• Social Media marketing savvy
• Experience with Front end web design (working knowledge of basic html) is an asset
• Experience with Adobe Creative Suite/Cloud is an asset

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Assessment & Qualifications

Schedule: FULL\_TIME

Req ID: 14894