Marketing Specialist

Work setting

• Urban area
• Private company, corporation or industry
• Sales

Responsibilities

Tasks

• Gather, research and prepare communications material
• Conduct analytical marketing studies
• Review and evaluate commercial or industrial development proposals
• Write and edit press releases, newsletter and communications materials
• Market business services
• Develop promotional materials
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations

Experience and specialization

Computer and technology knowledge

• MS Windows
• Spreadsheet
• Word processing software
• Website creation and management software

Area of work experience

• Marketing

Area of specialization

• Communications
• Advertising
• Media relations
• Market research

Additional information

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Reliability
• Integrity
• Interpersonal awareness

Benefits

Health benefits

• Health care plan

Financial benefits

• Mileage paid

Other benefits

• Parking available