Product Manager (Brand Manager, Meat, Poultry, Cpg)

Company Overview

Founded in February 2016, truLOCAL is an innovative online marketplace that connects health-conscious consumers to local suppliers, giving them a more convenient way to access clean, locally-raised meat products. Fully customizable and tailored to each individual’s personal lifestyle, all orders are placed online with the ability to select everything from box size to frequency of deliveries, including the contents of each box. Shipping across Ontario, Alberta, and British Columbia, truLOCAL’s goal is to be a game changer in a relatively slow-moving industry.

Job Description

POSITION SUMMARY:

We’re looking for an individual with prior Consumer Packaged Goods (CPG) experience to help improve our product offering and add more value to our customers by identifying new potential product opportunities; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies. Candidates with previous experience with CPG and category management in the meat/food space will be prioritized.

ROLES AND RESPONSIBILITIES:

The roles and responsibilities of the Product Manager include, but are not limited to:

• Determines customers’ needs and desires by specifying the research needed to obtain market information.
• Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; and appraising new product ideas and/or product or packaging changes.
• Assesses market competition by comparing the company’s products to competitors’ products.
• Provides source data for product line communications by defining product marketing communication objectives.
• Obtains product market share by working with sales to develop product sales strategies.
• Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
• Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
• Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
• Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
• Introduces and markets new products by developing time-integrated plans with sales, Marketing, and Operations.
• Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
• Completes operational requirements by scheduling and assigning employees; following up on work results.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.

REQUIRED SKILLS:

• 5+ years of product management experience in product innovation role
• Proven experience generating and utilizing qualitative and quantitative data to identify opportunities for a product - actively working to remove implicit bias
• You love working in teams and by nature are a curious, yet humble learner who thrives in an ambiguous and fast paced environment
• Strong ability to create alignment and understanding - to help translate between technology, UX, and business-oriented perspectives
• A natural collaborator and excellent communicator who seeks out new perspectives and builds trusting relationships with stakeholders
• Outcome oriented with experience de-risking major product efforts
• Motivated by solving interesting problems, learning new things, and working with smart people
• Proven experience identifying and prioritizing the most important things amongst a myriad of important things
• Experienced with being handed a big problem to solve and leading a team to discover and deliver viable solutions
• You are persistent in pushing companies beyond their comfort zones with compelling evidence, data, and collaborative communication
• Demonstrated success developing and launching new innovations from concept to delivery
• Experience within a B2C, Consumer Packaged Goods (CPG), brand, or category management role in food and/or meat space, required.

Job Type: Full-time

Salary: $70,000.00 per year

Benefits:

• Casual dress
• Dental care
• Discounted or free food
• Extended health care
• Life insurance
• Paid time off
• Store discount
• Vision care

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift
• Monday to Friday

Application question(s):

• Do you have experience in Consumer Packaged Goods (CPG), brand, or category management role in food and/or meat space?

Work Location: Remote