Salesforce Asset Manager & Practice Lead

A career as an Asset Manager and Salesforce Practical Lead in In a small team focused on innovation and the development of new initiativesmeans acting as a specialist in digital strategy, customer experience and relationship marketing thanks to your experience and recognized skills on Salesforces (CRM, SFMC)

Your ability to take a step back to analyze complex issues and your motivation to find innovative solutions, your experience in automating communication journeys and your desire to put your ideas into practice have a positive impact on the quality of the customer experience.

Your job:

• Assume the ultimate accountability of the Salesforce ecosystem (Financial Service Cloud, Marketing Cloud, Digital Engagement) for the industry:
• alignment of tools with the needs of stakeholders,
• Governance: data, role and access management, etc.
• Operationalization
• Contribute to the development of roadmaps for the implementation of new features for personalizing omnichannel customer experiences
• Support internal business partners (data, marketing, customer service, product & experience) in the realization of their respective roadmaps
• Articulate a target business vision and the priority activities that will make it possible
• Communicate business priorities and support Product Owners (POs) in the planning and delivery of ecosystem features
• Deliver the vision encompassing our principles of customer satisfaction, engagement and personalization through a data-driven strategy
• Develop and evolve engaging and efficient automated communication journeys (email, sms, push, in-app)
• Establish a community of practice around the use of the tools, and establish yourself as an internal reference to support the teams in place.

Your team:

National Bank is reviewing its systems and processes to simplify them and align them even more closely with the needs of its clients. In this role, you will be responsible for a brand new Salesforce ecosystem in order to influence its evolution with a focus on meeting the strategic, technological and operational needs of the sector.

Within a small, autonomous team, we are looking for an inspiring leader capable of not only carrying this vision, but also a person willing to be concretely involved in its realization and operationalization.

We favour a variety of forms of continuous learning to enrich your development, including learning in action, training content made available to you, and working in collaboration with colleagues of diverse expertise and profiles.

Prerequisite:

• Experience with all or part of the Salesforce ecosystem
• Advanced experience in using digital marketing communication ecosystems such as Salesforce Marketing Cloud, Twilio, Zendesk, Interact, Hubspot, etc.
• In-depth knowledge of databases and analytics processes for targeting and personalizing customer experiences
• Comfortable with data manipulation, segmentation, performance measurement
• Knowledge of applicable compliance and legal rules.

Your benefits
In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.

• Health and wellness program, including many options
• Flexible group insurance
• Generous pension plan
• Employee Share Ownership Plan
• Employee and Family Assistance Program
• Preferential banking services
• Opportunities to get involved in community initiatives
• Telemedicine service
• Virtual sleep clinic

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.
Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.
We're putting people first
We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.
We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team?
Come live your ambitions with us!