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Salary- English
- Français (CA)
Please note that:
- Our Hybrid Workplace Policy establishes that associates need to have a reliable transportation to and from our corporate head office located in Boucherville (Quebec), to come to the office on a regular basis.
- We require all our head office associates to be proficient in French, spoken and written.
At RONA, over 26,000 employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.
We operate or service some 450 corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA, Lowe’s, Reno-Depot, and Dick’s Lumber banners are always looking for dedicated employees to help meet the needs of all DIYers and contractors.
You’ve got the talent? We’ve got the tools! Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.
So if you’re looking to do what you love, we could be perfect for each other.
Our expectations
Reporting to the Email Marketing Manager, the Email Marketing Specialist will play a key role as a member of an ambitious and passionate team. The candidate's main mission will be the production and deployment of emails for the brands that are part of Rona Inc., with the objective of supporting the company's marketing strategy and maximizing email channel traffic. The specialist will also be dedicated to ensuring the health of the subscriber database. Within the CRM/Loyalty team, you also possess skills related to data and marketing automation and are driven by customer experience.
Your role
- Be responsible for the email calendar of Rona, Rona+, and Réno-Dépôt, and participate to the planning.
- Take charge of briefing, production, coordination, QA, and deployment of newsletters in a multi-segment environment.
- Create and develop segmented tactics.
- Collaborate with internal/external partners to coordinate email production and send-outs, ensuring process optimization.
- Ensure email and email template design and layout are optimized to meet our brand criteria.
- Maximize email channel traffic and build meaningful relationships with existing contacts and prospects.
- Proactively track and report on key performance indicators and provide optimization recommendations.
- Contribute to the proper compilation, cleansing, segmentation, and management of database lists.
- Stay informed about marketing trends and best practices, including proposing A/B testing recommendations.
- Maintain a high level of service to internal clients.
- Assist in any other digital marketing efforts.
The qualifications we are looking for
- University degree in marketing, communications, or equivalent experiences and studies.
- 3 to 5 years of experience in email marketing and relationship marketing.
- Experience in planning marketing calendars, email marketing, e-commerce promotion, or branding.
- Experience with an email delivery platform (Salesforce Marketing Cloud is an asset) and knowledge of tools for email creation, 1:1 communication, automation, and optimization.
- Experience in editing email templates and marketing automation is a plus.
- Ability to present and explain a strategy and/or results consistently, concisely, and effectively to various audiences.
- Excellent organizational skills; ability to manage multiple projects within tight deadlines.
- Ability to work in a team and with different groups, both internal and external, including suppliers, consultants, designers, and developers.
- Big-picture vision, analytical and synthetic thinking; attention to detail, curiosity.
- Dynamism, initiative, and a good learning ability.
- Ability to work under pressure, with rigor and precision
- Proficient in Excel software.
- Our Hybrid Workplace Policy establishes that associates need to have a reliable transportation to and from our corporate head office located in Boucherville (Quebec), to come to the office on a regular basis.
- We require all our head office associates to be proficient in French, spoken and written.
By joining the RONA family, you’ll enjoy many benefits, such as:
- A fitness centre, sports activities, and showers
- A childcare centre that can accommodate up to 78 children
- A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations
- Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA Inc. locations)
- Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
- Electric car charging stations
- Career growth opportunities within the company
- An inclusive and safe working environment
- Promotion of work-life balance
- An employer that’s involved in the community
- And much more!
The masculine generic is used without discrimination and only in order to simplify the text. RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other status protected by law.
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