Address Help us boldly shape retail in Canada
Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business – and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.
The Promotional Programs marketing team manages the creative strategy and execution of Canadian Tire’s weekly flyer as well as Party City & Pro Hockey Life flyers. Reaching millions of Canadians each week via print and digital channels, the weekly flyer showcases Canadian Tire’s best products, sales, brands, and corporate initiatives to help customers navigate the jobs & joys of being Canadian. As a Promotional Programs Consultant, you would be accountable for developing customer centric promotional strategies, governing the weekly flyer creative strategy for a designated business portfolio, and working cross functionally with internal and external stakeholders to bring promotional plans to life.
What you will do
Obtain and understand CTR merchandising & marketing priorities to incorporate into the weekly flyer
Define specific customer facing themes that adhere to the flyer calendar and category objectives, as well as identify divisional micro-seasons
Translate themes from flyer calendar into customer facing page layouts and creative guidelines
Work with Marketing Promo Planning team to manage overall page layout, pagination and flow of the flyer as content is populated
Write creative briefs on promotional initiatives, campaigns and planned events to support the content in the flyer as well as other media channels
Work directly with production and creative teams on print & digital flyer execution
Manage ongoing content and space changes by working collaboratively with key stakeholders to resolve issues and maintain integrity of the overall flyer
Complete in season post-mortem analysis and provide future recommendations as well as understand the competitive landscape as it pertains to the business portfolio
Using consumer insights and data analytics to develop customer facing flyer layouts for each product category
Develop and maintain key stakeholder relationships, including Merchandising AVPs, Category Business Managers, the Promotional Planning team, Production, Creative and Corporate teams
Lead the development of new and improvement of existing processes of flyer planning and production
What you bring
University Degree preferably in Business/ Marketing
1-2 years experience in merchandising, marketing and/or advertising
Excellent organizational skills with the proven ability to effectively balance competing projects/demands
An exceptional communicator, with the ability to engage, influence, inspire partners to drive collaboration and alignment
Analytical skills with the ability to evaluate alternatives, draw conclusions and make recommendations
Ability to deal with ambiguity and make recommendations with limited direction, within an approved framework
Strong attention to detail, driving the highest of quality standards through keeping a focus on the end consumer
Knowledge of promotional planning principles, techniques and proven approaches
Demonstrated presentation, report writing, and communication skills
Ability to establish rapport with others and build relationships that are beneficial in achieving work-related goals
Knowledge of Canadian Tire family of companies and/or store environments an asset
#LI-SH1
Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of .
To learn more about this team and the Canadian Tire family of companies follow us on .
Canadian Tire is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.
