Content Marketing Manager

*Content Marketing Manager*

Hi, I’m Thomas Paris, the Director of Marketing at PayShepherd. As our company continues to grow at a rapid pace, we are looking to expand our marketing team by adding a Content Marketing Manager.

This role is pivotal as it supports our ADRs, Business Development, Sales, and Customer Success teams as we scale through our next phase of growth.

*About PayShepherd*

PayShepherd is a software company that helps heavy industrial leaders bring a new level of efficiency and transparency to the way they manage their contractors.

The heavy industry is undergoing a significant shift, increasingly relying on vendors to thrive in a highly competitive environment. This trend is accelerating due to factors like labor shortages, inflation, and supply chain constraints that are driving the need for agility, efficiency and innovation. However, poor management of these vendor relationships leads to serious consequences, such as rogue spending and cost overruns, safety risks and a culture of mistrust. That’s why our founding team, seasoned in the heavy industry, created PayShepherd. Our AI-powered platform is purpose-built to specifically address these challenges and protect the crucial relationship between facilities and vendors.

With a growth rate that outpaces our expectations and a culture that encourages constant learning, we’re looking for the very best to join us. Come to work each day knowing that what you do matters. Be part of a team that's not just talented but also passionate, where data drives decisions and impact is real.

*The Opportunity*

As PayShepherd ventures into new markets and continues to disrupt the industry, we are seeking an innovative and dedicated Content Marketing Manager to spearhead our content initiatives and contribute to our overall growth. Reporting to the Director of Marketing, you will work closely with marketing, business development, and sales teams to develop and implement effective content strategies.

*You’re perfect for this role if you are:*

- A strategic thinker with practical experience in content creation and distribution.
- Skilled in collaborating and building relationships across different teams and organizational levels.
- An excellent planner and project manager who can efficiently organize, prioritize, and multitask.
- A creative problem-solver who maintains a positive outlook.

*Your Responsibilities will include:*

- Developing and executing a comprehensive content strategy that aligns with our business objectives.
- Creating and managing a content calendar to ensure timely publication across various platforms.
- Writing, editing, and curating all forms of content including blog posts, case studies, whitepapers, and social media posts.
- Collaborating with the Product and Sales teams to create compelling messaging for different customer segments.
- Measuring and analyzing content performance to enhance engagement and lead generation.
- Managing SEO strategies to increase web visibility and traffic.
- Overseeing social media strategy and engagement.
- Researching industry trends to maintain fresh and relevant content.
- Coordinating with external agencies, marketing staff, and other stakeholders to support content creation and distribution.
- Integrating customer feedback into content strategy to improve engagement and satisfaction.

*You’ll Stand Out If You Have:*

- 5+ years of experience in Content Marketing, ideally in a high-growth B2B SaaS environment.
- A proven track record of creating impactful content that drives engagement and leads.
- Experience with SEO, social media, and other digital marketing channels.
- Strong leadership and people management skills.
- Familiarity with content management systems and marketing automation tools like HubSpot.

*Compensation:*

- Health & dental benefits
- Competitive salary with regular evaluations
- Learning & development budget
- New Macbook Pro & accessories

*The fine print:*

- PayShepherd has broad ambitions. We’ve very agile and a place where changes happen fast and all the time. You have to enjoy the challenge of constantly learning and growing in your role, and rolling up your sleeves to make things happen.
- Our environment is suited for people who thrive in experimenting and figuring out the best way to do their work, and sharing those successes with others.
- Your contributions will directly impact the growth and direction of the company.
- We’re 100% remote and candidates should be legally entitled to work for a Canadian employer.

*How to Apply*

We know that applying to a new role takes a lot of work and we truly value and appreciate your time. If you feel like this is absolutely the role for you, please apply!

PayShepherd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

Job Type: Full-time