Digital Marketing Specialist

We are seeking a dynamic Digital Marketing Specialist to join our growth Marketing team at Notified. You will be responsible for growing marketing-generated leads and helping to optimize marketing campaigns. You will play a crucial role in supporting strategies aimed at driving business growth, reporting the effectiveness of those strategies, and identifying areas of improvement. The ideal candidate is an adaptable learner with meticulous attention to detail.

Essential Duties:

• Support the creation and execution of integrated marketing campaigns. Work closely with content and design teams to implement creative elements across all digital platforms.
• Gather campaign requirements and feedback, ensuring alignment with marketing objectives. Provide support and insights on Digital Marketing best practices and tool utilization.
• Assist in the design and development of email and landing pages within HubSpot, ensuring they are optimized for conversion and user experience.
• Monitor and report on the performance of marketing campaigns across channels using marketing automation and analytics tools including Google Analytics, HubSpot, Salesforce, Salesloft, and Tableau. Analyze metrics such as engagement rates, conversion rates, and ROI to identify trends, insights, and opportunities for optimization.
• Grow new leads by leveraging website content to increase traffic and conversion through optimized calls-to-action, landing pages, and lead generation content and nurturing processes.

Minimum Qualifications:

Job Experience:

• 2+ years’ experience in marketing, communications, advertising, public relations
• Experience working for B2B company is preferred.

Education:

• Bachelor’s Degree with a focus in Business, Marketing, Advertising, Digital Marketing, or Social Media Marketing is preferred.

Required Skills:

• Position requires research and analytical skills.
• Excellent communication skills – written and verbal.
• In-depth knowledge of social media platforms, best practices for social media marketing tactics and strategies, (specifically Facebook, Twitter, LinkedIn, Google+, & YouTube)

Best In Class!

• “Best Press Release Distribution Company,” MarTech Breakthrough Awards
• “PR Innovation of the Year,” Gold Stevie® Winner, 2023 American Business Awards
• “Marketing/Public Relations Solution,” Gold Stevie® Winner, 2023 American Business Awards

Who is NOTIFIED?

We believe everyone has a story to tell and we’re passionate about helping people and brands amplify their stories across the globe. We are proud to be the number one provider of enterprise webcasting and investor relations content distribution, as well as a global leader in press release distribution. Our clients have used Notified to monitor over 2 billion social media conversations and every year we run more than 100,000 events! Our products are built so storytellers can do their best work. But we’re not just a platform—personalized, caring service is how we operate. We add a personal touch to everything we do. We strive to deliver wisdom and insight by helping our clients reach global and targeted audiences, measure outcomes, and fulfill their commitments.

Why work for Notified?

• Global collaboration with team members in 17 countries
• Opportunities to innovate and grow!
• Comprehensive health benefits and wellness programs
• Quarterly recognition awards
• Curated learning libraries offering over 8,000 free courses supporting your business and technical acumen
• Flexibility to work from home on Mondays and Fridays
• Diversity is celebrated and supported inclusive Employee Resource Groups

What’s next?Qualified candidates will be contacted by a member of our in-house recruitment team to kick-start the recruitment process

At Notified we don't just accept difference - we celebrate it, support it, and build success upon it. We are proud to be an equal opportunities employer and no part of this advertisement is intended to discriminate on any grounds.