Digital Marketing Specialist

Take the next step in your career with an exciting and growing company

We’re seeking a Digital Marketing Specialist to join our fast-paced Marketing team in Perth.

With 13 locations in three countries, 800+ employees, and over 60 years of excellence, the Central Wire (CWI) Group of Companies is a world-class manufacturer. As the only fully integrated maker of wire, rope and assemblies, our solutions are found in aerospace, defense, med tech, and heavy industry applications around the globe—in large part because of the people behind our organization.

If you have a passion for customer success and want to grow with a dynamic company that offers opportunities to reach your full potential, we want to hear from you.

Job Summary:
As a Digital Marketing Specialist at Central Wire (CWI), you will be responsible for executing various digital tasks around Product & Brand Awareness Marketing Campaigns for CWI. These tasks primarily include: design of web & Digital Marketing content, ad creation, and search engine optimization. You will also play a key part in monitoring and reporting on various types of digital analytics, from web traffic to social media trends.
In this Specialist role, you will work closely with the Senior Digital Marketing Specialist and the whole Marketing Team to contribute towards new ideas and marketing strategies, improve our online presence, and expand into new sectors.

Core Responsibilities:
1. Search Engine Optimization: Effectively implements SEO updates for new and current webpages based on latest SEO trends.
2. Email Marketing: Sets up Email Campaigns with automated workflows for various customer lists in HubSpot, alongside providing reports & insight into future campaigns to upper management.
3. Paid Advertising: Creates product and brand specific keyword plans using Google Keyword Planner and executes utilizing Google Ad Campaigns, Linkedin Campaign Manager & more.
4. Social Media & Blog Marketing: Schedules Social Media and Blog posts for publishing to various company-run social media accounts.
5. Analytics Reporting: Uses Google Analytics, HubSpot, etc. to report on ongoing marketing campaigns & analyze reports for implementation recommendations and trends for upper management.
6. Digital Strategy Implementation: Utilizes -Digital Marketing Strategies used by the CWI Marketing Team for Specific Campaigns and Web-Related Requests.

Qualifications & Skills:

• Bachelor’s Degree in Marketing, Communications, or Related Field Preferred
• 1 Year+ Experience in Marketing Preferably in Digital Capacity Preferred
• Experience Using WordPress or Related CMS Systems Preferred
• Create Analytical & Data Charts to Measure Marketing Strategy Effectiveness
• Experience using HubSpot or other Marketing CRMs Preferred
• Experience with Various Social Media Platforms, including Facebook, Instagram, LinkedIn & Twitter
• Familiarity with SEO Related Tools such as Yoast or Semrush Preferred
• Familiarity with Google Ads and Google Analytics

Preferred Qualifications & Skills:

• Google Ads Certification
• Familiarity with Elementor and Muffin Builder Website Tools
• Basic Knowledge of Website Coding
• Knowledge of Effective WordPress Plugins for Site Improvements
• Background in Marketing in the Manufacturing Sector

Key Competencies:

• Ability to Multitask
• Ability to Confidently Present to Upper Management Higher Level Executives
• Adapt to New Challenges using Problem Solving
• Analyze Results Critically to Suggest New Improvements to Digital Strategy
• Bring a Positive Attitude to Teammate Conversations
• Engage Positively in Marketing Collaboration Efforts
• Efficient Time Management Ability
• Excellent Verbal & Written Communication Skills
• Work & Engage in Highly Collaborative Environment
• Work Independently on Tasks

If you are interested in joining an experienced team producing wire products used in many mission-critical applications, please submit your cover letter and résumé!

Accommodation will be provided in all parts of the hiring process. Applicants can make their accommodation needs known in their cover letter. If you require further information or assistance, please contact the Human Resources Department at 613-326-3006.

We appreciate the interest by all candidates; however, we will only be contacting those that best fit the requirements.

CWI brings in talented people who want to grow with the business. We support and actively encourage training and professional development while investing in a wide variety of programs. We offer competitive wages and a range of employee benefits.

Job Type: Full-time

Benefits:

• Casual dress
• Company events
• Company pension
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• RRSP match
• Vision care

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person