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Salary Role Description The Portfolio Research & Insights team is the go-to partner to identify and answer the most ambiguous/high-risk/unknown customer assumptions/decisions/hypotheses (i.e., one-way doors) in our company strategies and inform future strategic decisions.
We enable the business and product to be able to execute its strategy with confidence which in turn is aligned with customer needs.
You will partner with our Marketing org on GTM, marketing research and product research initiatives that will help guide Dropbox company innovations on a global scale.
You ll own market research for integrated marketing, collaborate with other researchers on company-wide initiatives, and also be an expert consultant for market research with your fellow team members and stakeholders.
Responsibilities Identify and prioritize market research initiatives that will have the most impact on the Dropbox business and customers Plan and conduct qualitative or quantitative research, such as in-depth interviews, focus groups, surveys, or win-loss analyses, to deeply understand the attitudes, behaviors, motivations, needs, and values of our customers, as well as identifying personas and segments Manage vendors conducting brand and marketing research Triangulate data from research and other sources to glean insights and actionable recommendations Communicate insights clearly, concisely, and in a thoughtful manner that influences others Partner with brand and marketing teams, as well as cross-functional partners in the product organization Enable others at Dropbox to conduct their own research and make customer-centric data-driven decisions Requirements A background in Anthropology, Market Research, Psychology, Sociology, or a related field Professional experience conducting and leading marketing research, ideally in a B2C and B2B Hands-on experience with a variety of qualitative or quantitative research methodologies, including concept testing, message development & testing, segmentation, and survey research Demonstrated you can drive brand, business and marketing decisions based on research Worked in an ambiguous, fast-paced environment Collaborated with a cross-functional team spanning marketing and product A clear and concise communicator, as well as an engaging and persuasive storyteller Hands-on experience with Jupyter Notebooks, RStudio, SPSS, or similar research analysis tools, as well as Qualtrics or similar survey programming tools Improved and scaled research practices across an organization enabling others to conduct their own research #LI-DNP Total Rewards Salary/OTE is just one component of Dropbox s total rewards package.
All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Current Salary/OTE Ranges (Subject to change): C$126,700 - C$149,000 - C$171,400
