Marketing Coordinator

Work setting

• Urban area

Responsibilities

Tasks

• Develop policies
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Develop, implement and evaluate communication strategies and programs
• Initiate and maintain contact with the media
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Design market research questionnaires
• Develop portfolio of marketing materials
• Develop marketing strategies
• Maintain and manage digital database
• Copywrite
• Consult with clients after sale to provide ongoing support

Experience and specialization

Computer and technology knowledge

• MS Office
• MS Windows
• Adobe Dreamweaver
• Adobe Illustrator
• Adobe Photoshop

Area of work experience

• Product development

Area of specialization

• Interactive/new media
• Communications
• Digital media
• Strategy