Marketing Intern

POSITION: Marketing Intern

LOCATION: HYBRID: Work-From-Home / 1031 Bank St. Ottawa, ON

TERM:8 Months

Supporting the Membership Marketing team, the Marketing Intern will execute marketing tactics across diverse channels, including direct & digital marketing. Our data-driven strategies engage our target audiences and differentiate CAANEO within the marketplace.

The Marketing Intern is innovative and creative, constantly striving to generate new marketing ideas and captivate the attention of the target audience. They have a proactive and adaptive approach to handling dynamic marketing challenges and will contribute to driving revenue growth and enhancing the overall customer experience.

The Marketing Intern possesses excellent written and verbal communication skills, demonstrating their ability to convey ideas and messages effectively. They are equipped with strong project management and multitasking abilities, enabling them to handle multiple marketing initiatives with efficiency.

Responsibilities:

Campaign Development & Execution

• Write effective and clear communications briefs for marketing campaigns
• Support the creation of compelling messaging and visuals that resonate with target audiences and align with brand identity
• Implement direct marketing tactics (direct mail, outbound calls, email, SMS) to deliver personalized and targeted communications
• Update other marketing channel messages such as website, blogs, and emails based on new testing strategies

Data Analysis & Decision Marketing

• Utilize marketing analytics tools, particularly Power BI and Bloomreach, to analyze campaign performance, customer behaviour, and key performance indicators
• Make data-driven decisions to optimize marketing strategies, improve ROI, and refine targeting approaches
• Conduct A/B testing and gather data to refine marketing campaigns and website performance
• Complete reporting & tracking of campaign results

Process Management

• Support team with other ad-hoc data-driven processes

Requirements: The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience:

• Recently graduating from college or university with a degree in business or marketing
• Past summer student experience in the field of marketing is an asset
• Proficiency in basic computer programs (excel, word, powerpoint)

Skills:

• Excellent written & verbal communication skills
• Strong project management and multitasking abilities
• Team player with exceptional interpersonal skills
• Attention to detail and process-oriented
• Analytical mindset and data-driven decision-making

Compensation:

• Salary: $45,000 per annum
• CAA Membership.

Employment is contingent on a successful Criminal Background Check and references.

Job applicants who have disabilities shall be provided with reasonable accommodation throughout the recruiting process.

Job Types: Full-time, Fixed term contract
Contract length: 8 months

Salary: $45,000.00 per year

Benefits:

• Company events
• Employee assistance program
• On-site parking
• Store discount
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday

Application question(s):

• Will you be graduating this spring with a degree/diploma in business or marketing?

Experience:

• Marketing: 1 year (preferred)

Work Location: Hybrid remote in Ottawa, ON K1S 3W7