Marketing Specialist

Job Title: Marketing Specialist

Term: Full-Time, Permanent

Location: HYBRID: Work-From-Home / 1031 Bank St. Ottawa, ON

**Preference shall be given to candidates who reside in the Ottawa-Gatineau region**

Reporting to the Marketing Manager, Travel & Rewards, the Marketing Specialist develops and executes comprehensive marketing strategies across diverse channels, including mass media, direct marketing, and digital marketing. Their data-driven strategies engage our target audiences and differentiates CAANEO within the marketplace.

The Marketing Specialist is innovative and creative, constantly striving to generate new marketing ideas and captivate the attention of the target audience. They have a proactive and adaptive approach to handling dynamic marketing challenges and are instrumental in driving revenue growth and enhancing the overall customer experience.

The Marketing Specialist possesses excellent written and verbal communication skills, demonstrating their ability to convey ideas and messages effectively. They are equipped with strong project management and multitasking abilities, enabling them to handle multiple marketing initiatives with efficiency.

Responsibilities:

Marketing Strategy and Planning:

• Develop and execute comprehensive marketing strategies across diverse channels, including mass media, direct marketing, and digital marketing.
• Conduct market research to identify customer needs, preferences, and trends to inform marketing strategies and product positioning.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives and product launches.

Campaign Development and Execution:

• Support the creation of compelling messaging and visuals that resonate with target audiences and align with brand identity.
• Plan and execute mass media marketing campaigns (TV, radio, print) to maximize reach and brand exposure.
• Implement direct marketing tactics (direct mail, telemarketing, email) to deliver personalized and targeted communications.
• Optimize digital marketing efforts, including SEO, PPC advertising, social media marketing, and email marketing, to engage with audiences effectively.

Data Analysis and Decision-Making:

• Utilize marketing analytics tools, particularly PowerBI and Bloomreach, to analyze campaign performance, customer behavior, and key performance indicators.
• Make data-driven decisions to optimize marketing strategies, improve ROI, and refine targeting approaches.
• Conduct A/B testing and gather data to refine marketing campaigns and website performance.
• Assist other members of the CAA Rewards team and partners in understanding the value of and setting up data capture to record Member transactions.
• Use data collected from data capture to report on marketing success to internal and external stakeholders.

Requirements: The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience:

• Post Secondary degree/diploma in Marketing or in a related field.
• Proven experience of 5 years in a similar Marketing role
• Proven experience utilizing a wide range of marketing channels, including mass media, direct marketing, digital marketing, and event marketing.
• Demonstrated knowledge of the loyalty program industry

Marketing Skills and Expertise:

• Proficiency in marketing analytics tools and data-driven decision-making.
• Experience with content creation software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Knowledge of SEO strategies, digital advertising, and social media marketing.
• Familiarity with marketing automation and Customer Relationship Management (CRM) platforms
• Excellent written and verbal communication skills.
• Strong project management and multitasking abilities.
• Team player with exceptional interpersonal skills.

Compensation:

• Salary: $60,000 - $65,000
• Annual Performance Bonus
• Health & Dental Benefits
• Pension Plan.
• 3 Weeks Vacation
• CAA Membership.

Employment is contingent on a successful Criminal Background Check and references.

Job applicants who have disabilities shall be provided with reasonable accommodation throughout the recruiting process.

Job Types: Full-time, Permanent

Salary: $60,000.00-$65,000.00 per year

Benefits:

• Company events
• Company pension
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care
• Work from home

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Experience:

• Marketing Analytics: 1 year (preferred)
• Marketing Automation and CRM: 1 year (preferred)
• Marketing Specialist: 4 years (required)

Work Location: Hybrid remote in Ottawa, ON