Marketing Specialist

HR4U is recruiting a Marketing Specialistfor our rapidly growing home services company client in Mississauga.

Roles & Responsibilities

• Planning, developing and implementing marketing campaigns to support business growth objectives
• Oversee all marketing campaigns for the company
• Conducting regular data analysis and measuring campaign performance against predefined metrics
• Promote the company by strategizing and executing the plan with clear goals and timelines
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Tracking effectiveness of marketing activities and reporting findings to senior leadership on the results of campaigns
• Brainstorm ideas for new campaigns
• Coordinate with the sales team and other departments to produce effective strategies
• Monitor current campaigns, ensuring staff meets deadlines and completes necessary tasks
• Analyze data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure
• Social media and content management
• Researching and analyzing market trends and competitors
• Negotiating and liaising with third-party marketing agencies
• Writing and delivering content and social media plans
• Managing the design and production of promotional materials, such as websites and brochures
• Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals

Required Skills

• 3+ years of marketing experience
• Bachelor’s degree in business, marketing, communication, business administration, or a related field
• Marketing content creation
• Experience with Google Adwords, Facebook Ads, LinkedIn etc.
• Deep understanding of traditional and emerging marketing channels
• Outstanding communication, and presentation skills
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Analytical skills to forecast and identify trends and challenges
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Ability to monitor budgets

Work environment

• Hybrid - Candidate to work from the office 2 days a week

Job Type: Full-time

Salary: $75,000.00-$85,000.00 per year

Benefits:

• Dental care
• Extended health care
• Paid time off
• Vision care

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Experience:

• Marketing: 3 years (required)

Work Location: In person