Paid Media Digital Marketer

• This is not a remote job.
• No contractors, thank you.

The Paid Media Marketing Specialist will help grow our marketing lead pool to generate sales in our key markets and target demographics. They will be working with the digital marketing team to manage the media & search budget at an efficient cost with excellent results. They will be responsible for reporting on the performance of our campaigns, budget management, delivering insights, as well as lead in the development/implementation of advanced analytics and digital attribution.

Key Areas of Accountability

Must have in-depth previous experience with Paid Media strategy, campaigns & optimization, SEO, and Google Analytics. Must have experience running email marketing campaigns.

Paid Media (Social & Display)

• Help develop and execute the Paid Media strategy to support growth in key markets
• Manage and execute all aspects of biddable media campaigns, and ad testing
• Analyze and assess the performance of campaigns, and translate quantitative and qualitative data into actionable insights. Provide recommendations for revising campaign strategy, action the changes as needed, and inform stakeholders
• Regularly monitor budgets for performance of paid ads based on CPC & CPA targets to ensure optimal performance throughout the year
• Work with the marketing manager to set-up tests and experiments to identify new and alternative ways to grow our audience, to help reach our marketing objectives and goals
• Utilize email marketing to follow up on leads generated by PPC campaigns.

SEO

• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Reporting & Analytics

• Responsible for management of Google Analytics implementation and ongoing innovation of the tool
• Act as a key resource within the marketing function to help determine the effect/impact of any marketing activities on sales
• Ensure tracking pixels are firing at the right places on our website.
• Ongoing quality control of the analytics and tracking of data to the website
• Create dashboards, reports, and generate valuable insights to the wider organization on any marketing related efforts.
• Work to forecast our KPIs to determine goals for campaigns and future years.

Agency and Project Management

• Prepare weekly and monthly performance summaries to assist in assessing and optimizing performance of our search, analytics platform, and Paid Media.
• Work alongside agency partners on status, timeline, budget, deliverables, performance reporting, and competitive/landscape intelligence
• Manage and track our budget to ensure we are spending our media dollars effectively and efficiently
• Manage working relationships with internal departments

Qualifications

Education, Certification, Licenses

• Post-secondary education in marketing or related area of study or relevant experience
• Meta Ads, and other paid search platforms certifications (desired)
• Completion of Google Analytics Academy courses for Google Analytics (desired)

Experience

• Minimum 3+ years online marketing experience
• 5+ years’ experience managing campaigns in Google Ads, and other biddable platforms.
• At least 2 years of experience analyzing data, preparing reports and recommendations

Skills

• Expert analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
• Expert knowledge of Excel or similar tools to help transform and manipulate data to report on it in a meaningful way
• Expert knowledge of Google Analytics to guide analysis and implementation
• Strong written communication skills
• Advanced ability to learn new systems and tools quickly and high computer literacy

Attributes

• Ability to think globally and creatively to quickly develop solutions to challenges.
• Ability to work collaboratively in a fast paced and ever-changing environment
• Ability to work well under pressure with multiple projects and timelines while being detail-oriented.
• Ability to drive media performance while maintaining brand integrity of messaging
• Strong project management and budget management ability
• Strong work ethics with the ability to work independently and in a team environment.
• Data driven when making decisions
• A thirst for knowledge and always keep up with the latest digital trends to sharpen your digital skills.

Schedule:

• 8 hour shift
• Monday to Friday

Job Types: Full-time, Contract

Contract length: 12 months

Salary: $30.00-$36.00 per hour

Expected hours: 37.5 per week

Benefits:

• Extended health care

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person

Job Types: Full-time, Fixed term contract
Contract length: 12 months

Salary: $57,000.00-$75,000.00 per year

Benefits:

• Dental care
• Extended health care
• Vision care

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday

Application question(s):

• Do you have experience with Email marketing?

Experience:

• Google Ads: 5 years (required)
• Meta ads: 2 years (required)

Ability to Commute:

• Richmond, BC V6V 1Z9 (required)

Work Location: In person