Senior Marketing Manager

Job Title: Senior Marketing Manager

Company Overview:

We are a rapidly growing force in the jewelry industry, driven by a passion for crafting unique designs and engaging with our diverse audience. With an annual revenue of $30M+ and a global reach, we are seeking an Intrapreneurial minded Senior Marketing Manager to join our team and lead our digital strategy to new heights.

Job Description:

As the Senior Marketing Manager, you will be the driving force behind our online advertising strategy, shaping our brand perception globally and maximizing our conversion rates. You will have the opportunity to collaborate across brands, leverage omnichannel approaches, and lead strategic initiatives that directly impact our bottom line. If you're a digital marketing rockstar who employs outside of the box thinking and are ready to make a significant impact in a fast-paced, growth-oriented environment, we want to hear from you!

Key Responsibilities:

• Strategic Insight: Lead the development of strategic insights by deeply understanding our customers, and driving decisions that elevate our online advertising efforts and set us apart in the market. Your expertise will be pivotal in shaping our brand perception and global growth.
• Conversion Rate Optimization (CVR): Implement strategic flows and optimizations to increase our conversion rates, maximizing the impact of our digital campaigns and driving revenue growth.
• Viral Content Creation: Develop engaging and viral content that captivates our audience and propels our brand to new heights of visibility and engagement, ensuring our content resonates with diverse audiences across genders.
• Content Development: Develop engaging content that appeals to both genders, creating a cohesive brand narrative that resonates with diverse audiences while elevating brand awareness and driving engagement.
• Global Brand Perception: Lead initiatives to enhance our brand perception globally, ensuring consistency and resonance across diverse markets and demographics, and driving brand loyalty.
• Segmented Email and SMS Marketing Campaigns: Develop and implement marketing campaigns tailored to the preferences and interests of both male and female demographics, ensuring inclusivity and relevance.
• All-Gender Social Media Strategy: Create and execute a dynamic social media strategy that features content appealing to all genders, showcasing products and stories that resonate with diverse audiences and drive engagement.
• A/B Testing and Optimization: Conduct A/B testing on marketing materials and channels to gather insights and optimize campaigns for maximum effectiveness across genders, driving measurable results.
• Analytics and Reporting: Utilize analytics tools to track performance metrics, including engagement rates, conversion rates, and revenue generated, providing regular reports and insights for data-driven decision-making.
• Personalization: Leverage customer data and behavior insights to personalize marketing efforts, ensuring tailored communication that speaks to the unique preferences of all genders.
• Brand Consistency: Maintain brand identity and voice across all marketing channels while effectively catering to the diverse characteristics and interests of both male and female audiences.
• Customer Feedback: Gather feedback from customers through various channels to refine marketing strategies and enhance customer satisfaction, paying particular attention to gender-specific insights.
• Content Development: Strategize engaging content campaigns that appeal to both genders, creating a cohesive brand narrative that resonates with diverse audiences while elevating brand awareness and driving engagement.
• Collaboration with Creative Team: Partner with the creative team to brainstorm and execute innovative marketing campaigns and initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field
• Proven experience (7+ years) in marketing management, with a strong emphasis on gender-inclusive marketing strategies.
• Deep understanding of consumer behavior and segmentation techniques, particularly in an online environment.
• Proficiency in marketing analytics tools and data-driven decision-making.
• Excellent communication and interpersonal skills, with the ability to lead cross-functional teams and collaborate effectively.
• Creative thinker with a passion for storytelling and brand building.
• Ability to thrive in a fast-paced, dynamic environment and drive results through innovation and strategic thinking.

Benefits:

• Join a diverse team of talented individuals dedicated to driving innovation and growth.
• Opportunity to work across brands and leverage omnichannel approaches.
• Competitive salary with benefits package, including 3 weeks vacation, extended health care, and paid sick leave.
• Hybrid work environment, offering flexibility and work-life balance.
• Store discount and other perks available to employees.

Why Join Us:

• Make your strategic insights truly impactful and measurable within our agile and dynamic environment.
• Reach hundreds of thousands of subscribers and millions of potential customers as you shape our global brand perception.
• Be part of a team that values your contributions and recognizes your achievements, offering opportunities for growth and recognition.

Job Type: Full-time

Salary: $80,000.00-$90,000.00 per year

Benefits:

• Dental care
• Extended health care
• Paid time off
• Store discount
• Vision care

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Toronto, ON M5V 2B4