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Job Description
Please note: This posting is for a 4-month Student Summer 2024 placement with a start date of May 2024 and end-date of August 2024. In order to be eligible for this 4-month Student position, you must either:
- Be returning back to school after the work term end-date of August 2024; or
- If you are not returning back to school (i.e. are graduating in April/August 2024), but you require the work term as a mandatory component to in order to graduate successfully.
Please ensure that you meet these eligibility requirements before applying - candidates who apply but are found to be ineligible are not able to be considered.
Hybrid - 3 or more days in the office
Job Description
The opportunity is to be part of a dynamic team within RBC Royal Bank's Digital Marketing group. You will work as a member of an experienced and high-performing team of digital marketers to help deliver platform strategies across public-facing digital channels for Personal Savings & Investments (PSI) with a focus on search engine optimization, personalization, engagement and cross-selling opportunities.
What will you do?
Working under the direction of the Digital Marketing PSI and RBC Healthcare leadership, you will collaborate with Digital Marketing, Data & Analytics colleagues, Marketing and business partners to:
Identify and execute on personalization tactics to enable cross-selling on our public-facing digital properties with an eye on driving engagement and balance growth for PSI.
Leverage user data, online behaviour, including Search Engine Optimization (SEO) and client insights to influence the development of content, journeys and experiences that resonate with PSI's targeted audiences.
Ensure website initiatives align with business strategies, objectives and key results (OKRs), and help deliver corresponding solutions to achieve the overall goal.
Help develop public site strategics and tactics to support key PSI client segments.
Identify and execute on opportunities for real-time testing to help maximize channel effectiveness.
Ensure assigned initiatives, key milestones and deliverables are on time and within budget.
What do you need to succeed?
Must-have:
Working towards a degree in Digital Marketing/Marketing/Marketing Technology.
Strong presentation, collaboration, written and verbal communication skills.
Comfort with ambiguity and highly adaptable with a results-oriented mindset.
The ability to learn and absorb new concepts and tools quickly and apply new knowledge.
Must be a self-starter with demonstrated ability to work collaboratively and independently taking ownership.
Familiarity with website management, Google Analytics and SEO.
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. In this role you will also:
Leaders who support your development through coaching and managing opportunities.
Work in a dynamic, agile, collaborative, progressive and high performing culture.
Opportunities to do challenging work and make a difference.
Gain insights and build relationships to inform your career journey.
Job Skills
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Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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