Brand Manager

Reporting to the Director, Marketing, the Brand Manager role is responsible for executing the Tempur-Pedic business strategy for new and existing products within their defined categories. The Brand Manager is the brand advocate for their product category and ensures that new products and promotions enhance the brand and maintain brands’ positioning in the Canadian bedding market.

The Brand Manager works closely with the Product Development, Operations, Finance, Marketing Communications and Sales teams to launch new products and to drive product performance. The Brand Manager is the subject matter expert for the business, understanding market trends and bringing innovative concepts to market.

Responsibilities

• Develop product, channel, pricing, and promotional plans and actions needed to achieve annual sales and profit targets;
• Ensure packaging, advertising, PR, training, and POS align with the pillars of the Brand;
• Create excitement and momentum within cross-functional teams to complete key initiatives as planned and on time;
• Define differentiated and actionable consumer segments for each business and ensure strategies address each segment targeted;
• Manage product sales and profit performance;
• Understand drivers of any gaps to sales/profit performance and quickly develop action plans to close any gaps;
• Collaborate with Operations, finance and Sales to launch new products and optimize go-to-market strategies of existing products;
• Lead creative asset development to motivate the target audience to “take action”. Develop marketing communication materials hand in hand with Graphic Design team that is not only consumer facing but available to our internal teams for training.
• Collaborate with Consumer Insights to drive market segment analysis and identify emerging market segments;
• Solicit feedback from consumers, retailers and suppliers to improve existing products and launch new ones;
• Understand market trends through shopping the market, competitive deep dives and networking;
• Become the category expert within Brand and share those insights with Sales teams;
• Other duties as assigned.

Qualifications

• BS/BA Degree in Marketing, Business, Communications or other related field required;
• Minimum of 4-6 years of classical brand marketing experience is required, ideally from the consumer durable industry and in managing premium brand(s);
• Excellent organizational, time management and communication (written and verbal) skills;
• Excellent computer skills with proficiency in Microsoft suite of products including Excel and PowerPoint;
• Bilingual French an asset, but not a requirement.

Required Skills

• Strong digital and social media background;
• Strong Brand Management experience;
• Hands on Project Management experience;
• Ability to use Adobe Suite;
• Entrepreneurial with the ability to think and act creatively and strategically;
• Results oriented with “roll-up-the-sleeves attitude” and proven ability to execute;
• Proven analytical and written communication skills with ability to create compelling and clear communications;
• Knowledge of financial statements and ability to quickly identify/evaluate financial trends for opportunity assessment;
• Work successfully in a complex environment;
• Highly collaborative; great facilitator; leads by example;
• Broad understanding of program management concepts and tools, including technical, innovation process, product management, financial, and operations functions;
• Previous experience working with emerging channels such as Amazon and Wayfair;
• You are a team oriented, self-starter who thrives on attention to detail;
• You are a comfortable communicator through a variety of methods, always professional, courteous and timely;
• You are efficient with your time and processes;
• You are detailed oriented and accurate with your information and work;
• You are comfortable and can easily navigate an organization’s informal and formal networks.

Who We Are

Tempur Sealy is the world's largest bedding provider. The company develops, manufactures and markets mattresses, adjustable bases, pillows and other sleep and relaxation products. Combining a proud history and groundbreaking innovation, the company holds some of the most highly recognized brands in the industry: Tempur-Pedic®, Cocoon™ by Sealy, Sealy®, Sealy Posturepedic®, and Stearns & Foster®.

If a progressive, supportive environment sounds like a great place to work and this sounds like the role for you, please forward your resume and cover letter telling us why you are the ideal candidate for this role.

Tempur Sealy Canada is committed to a diverse workforce as an Equal Opportunity Employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported.

We thank all interested applicants; however, only those selected for an interview will be contacted.

We thank the staffing industry for their interest but ask to not be contacted.

Job Type: Full-time

Salary: $75,000.00-$100,000.00 per year

Benefits:

• Dental care
• Employee assistance program
• Life insurance
• Paid time off
• Vision care

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• No weekends

Supplemental pay types:

• Bonus pay

Education:

• Bachelor's Degree (required)

Experience:

• Marketing: 4 years (required)
• Project management: 1 year (preferred)

Ability to Commute:

• Scarborough, ON M1S 3R1 (required)

Ability to Relocate:

• Scarborough, ON M1S 3R1: Relocate before starting work (required)

Work Location: In person