Digital Marketing Specialist

Work setting

• Business and/or industry

Responsibilities

Tasks

• Prepare reports, research papers, educational texts or articles
• Assist in the preparation of brochures, reports, newsletters and other material
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Write and edit press releases, newsletter and communications materials
• Copywrite

Supervision

• No supervision responsibility

Credentials

Certificates, licences, memberships, and courses 

• Google�AdWords�Certification

Experience and specialization

Computer and technology knowledge

• Adobe Photoshop
• Zoho CRM
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social Media

Area of work experience

• Marketing

Area of specialization

• Interactive/new media
• Digital media
• Marketing strategy development

Additional information

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Initiative
• Accurate
• Reliability
• Integrity
• Quick learner

Benefits

Health benefits

• Dental plan
• Disability benefits
• Health care plan
• Paramedical services coverage
• Vision care benefits

Financial benefits

• Bonus
• Group insurance benefits
• Life insurance
• Registered Retirement Savings Plan (RRSP)

Long term benefits

• Long-term care insurance

Other benefits

• Deferred Profit Sharing Plan (DPSP)
• Learning/training paid by employer
• Other benefits
• Paid time off (volunteering or personal days)
• Parking available
• Travel insurance