Marketing Coordinator

Work setting

• Urban area

Responsibilities

Tasks

• Supervise professional and support staff and students
• Train and supervise staff
• Perform administrative tasks
• Plan development projects
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
• Develop marketing strategies

Supervision

• 1 to 2 people

Experience and specialization

Computer and technology knowledge

• iOS
• MS Office
• MS Windows
• Adobe Illustrator
• MS Excel
• MS Word
• Spreadsheet
• Google Drive
• MAC
• Simply Accounting

Area of specialization

• Communications
• Digital media
• Strategy

Specialization/experience (business sales and services)

• Distribution

Additional information

Security and safety

• Criminal record check

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Overtime required
• Physically demanding

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Flexibility
• Initiative
• Organized
• Team player
• Accurate

Benefits

Health benefits

• Dental plan
• Health care plan
• Paramedical services coverage

Financial benefits

• Bonus
• Commission
• Gasoline paid