Marketing Coordinator, Residential Rentals

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.

Marketing Coordinator, Residential Rentals

As an integral member of the Four Seasons Rental Marketing team, the Rentals Marketing Coordinator will be based out of Four Seasons global headquarters in Toronto, reporting to the Manager, Rentals Marketing Strategy. The Rentals Marketing Coordinator will help increase awareness and drive new guest acquisition for residential rental inventory in the Four Seasons Private Retreats portfolio through management of global programs and campaigns.

This position will support cross-functional integration with Four Seasons corporate and property level hotel sales and marketing teams.

Key Activities:

Brand, Content & Communications

• Execute on a multi-channel global marketing strategy to drive the profile and leads for the rental business across CRM, Print, Digital, Social, PR and Paid Media channels.
• Support project management, external agency relationships and launch of annual integrated multi-channel brand campaigns for Private Retreats portfolio.
• Support the evolution and enhancement of guidelines, tools and best practices; updates to training and presentation materials; and creation of new support materials.
• Develop post campaign reports on all paid, owned and earned campaign performance including web (adobe), digital paid media and email campaign analytics.
• Support Manager with day-to-day brand management of select projects and on-going support as required.

Digital Project Management

• Responsible for maintenance of all Private Retreats content on owned digital channels; FS.com and FS app
• Partner with Corporate Digital and Analytics team to analyze and optimize the FS.com website and app.
• Develop competitive analysis and assessments as required on the short -term luxury rental market.
• Own and maintain the Private Retreats image library and creative assets on the shared drive.

Market Research & Analytics

• Manage ongoing audit and analysis of vacation rental industry market trends and data to help identify opportunities for growth and strategy refinement.
• Collaborate with Corporate Analytics, Residential Operations and Guest Insights teams to maintain and evolve rental program reporting.

What You Bring:

• A minimum of 3-4 years of progressive experience in a marketing, communications, or agency function.
• College or University degree, preferably in a business, marketing, communications, or creative program.
• Strong understanding of luxury brand aesthetic, with the ability to quickly embrace and enforce brand guidelines.
• Exceptional interpersonal skills required to support a diverse team of employees, consultants, and agencies on a daily basis.
• Strong project management skills, with the ability to work collaboratively with multiple teams across a matrixed organization.
• Ability to manage various stakeholders at different levels of the organization to gain necessary inputs and approvals.
• Ability to create strong presentations, with a keen attention to detail.
• Ability to think critically and evaluate best possible solutions and procedures.
• Able to work independently, solve problems, take initiative and use good judgment.
• Well-organized, able to set priorities and be detail-oriented.
• Exceptional communication skills (written and verbal)
• Can interpret data/performance results and provide key insights.
• Experience in a client service role or in a marketing communications function
• Experience managing the creative and production processes for the development and delivery of multimedia communications and campaigns.
• Resource and budget management skills.
• Experience presenting to a broad group.

Technical Skills:

• Computer skills in a PC or MAC environment
• Developing project workback schedules
• MS Office (Word, PowerPoint, Excel)
• Understanding of how to interpret Adobe analytics.
• Photoshop and InDesign are an asset.
• Content Management Systems
• Adept at learning new applications
• CRM and Digital marketing expertise
• Social media, influencer and content creator experience
• Digital paid media – Google

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.