Social Media And Web Content Creator

Overview:

The Social Media coordinator will report to the Marketing Director, and be responsible for the day-to-day management and coordination of all Social Media accounts. They will help create and distribute content optimized for our Social Media platforms and support the work of the web/ marketing team in the planning, development, execution and evaluation of the Social Media content and strategies to enhance our social engagement, reach and brand awareness.

Responsibilities:

• This is an in-office position (not work from home/ remote)
• Plan, develop, coordinate, deliver and evaluate social content for Social Media platforms
• Manage all Social Media properties – TikTok, Instagram, Facebook, X (Twitter), YouTube and more
• Write, edit, manage and schedule Social Media related content
• Collaborate with team members to brainstorm on a variety of topics for marketing team
• Create unique and exciting content for Social Media accounts and Website
• Experience in editing visual assets (e.g. Videos, Photography, etc) for Social Media is a must
• Develop and manage the Social Media content calendar and work in collaboration with web team and store locations to ensure content reflects and supports key initiatives/campaigns
• Develop and manage social campaigns in collaboration with other web team
• Visit store locations to film and photograph as needed
• Perform research and competitive analysis
• Work with team to develop and execute a plan for social growth
• Manage and contribute to a library of shared content
• Remain current on issues, trends, technologies, demands and approaches in digital marketing to determine and advise on implementing new initiatives as applicable
• Ensure company branding standards are maintained and that messaging and style guidelines are consistent in all Social Media communications

Qualifications:

• Diploma or equivalent education/ experience in communications, marketing, video, photography, media studies, advertising, business.
• 3+ years of Social Media management experience
• Proven design experience in creative design software, videography/editing, photography and digital content creation
• Skilled writer and editor
• In-depth knowledge and understanding of online communities and Social Media platforms
• Ability to effectively communicate information and ideas in written and verbal format; and build and maintain internal and external relationships
• A tactical, self-starter that can work under minimal supervision and take initiative
• Skilled in managing programs and projects to meet deadlines
• Familiarity/ expertise with Social Media management platforms
• Keen sense of responsive client service
• Must work well within a team setting and exhibit positive attitude
• Strong analytical and problem-solving skills
• Strong organizational skills and ability to handle multiple tasks and meet deadlines

Job Types: Full-time, Fixed term contract
Contract length: 12-18 months

Benefits:

• Casual dress
• Dental care
• Discounted or free food
• Extended health care
• Flexible schedule
• On-site parking
• Store discount
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Overtime pay

Experience:

• Marketing: 1 year (preferred)

Ability to Commute:

• Cambridge, ON N1R 7J2 (required)

Ability to Relocate:

• Cambridge, ON N1R 7J2: Relocate before starting work (required)

Work Location: In person