AddressAt Unilever we want to provide a portfolio that is all about overserving the underserved community, providing efficacious and ethically sourced products that address the specific needs of the multicultural consumer in the right channels. There is a lot of opportunity to serve Canadians especially with the changing demographic of the country. Immigration is the driver of Canadian Population. “New Canadians” are now 1 in 4 Canadians (26.5% in 2021). Three largest visible minority groups are South Asian, Chinese and Black.
Canada is a Mosaic vs. melting pot and New Canadians continue to celebrate their identity and traditions and we as Unilever want to understand this group of people better and serve them with our brands and plans. We need a team to lead this for personal care (Skin Cleansing and Deodorants category) going forward.
Who You Are & What You’ll Do
Strong understanding & appreciation for relevant consumer & cultural trends, with a focus on the multicultural consumer, and beauty categories
Clear understanding of customer objectives and working in alignment with Sales and Trade Marketing counterparts to support customer needs
Accountable for delivering the annual financial plan as measured through market share, underlying sales growth, and profit
Support the development, execution, and optimization of the annual plans for the Unilever portfolio, continuously identifying new growth opportunities across the different categories. Drive brand power in Canada.
Assist in the development and execution of deployment plans with the Integrated Agency Team (IAT) that includes external media and PR agencies. Track and evaluate in market plans while keeping tabs on competition
Working closely with US brand partners to optimize communication and innovation mixes for the Canadian market, delivering on-time flawless execution of these programs
Managing the day-to-day operations of the brand
Support and contribute to realizing the objectives of the Personal Care business unit as a member of the team
Manage career development of at least one direct report
What You’ll Need to Succeed
5-8 years relevant marketing experience in CPG experience
Strong growth mindset and bias for action; Entrepreneurial, with the ability to identify and execute new opportunities
Has excellent analytical/quantitative skills & project management skills; be able to effectively present and implement action plans.
Strong interpersonal skills, able to strong relationships with global and US teams as well as independently lead & motivate internal cross-functional teams & external agency partners
Prior experience in Canadian market preferred
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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.comopens in a new window. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.
Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.comopens in a new window. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.
