Marketing Coordinator

Opportunity to join Backswath, a leading management consulting firm focused on the agriculture industry, serving farms and commercial agribusinesses across the Prairies and into Ontario.

Overview

The Marketing Coordinator position is a unique opportunity for marketing and agriculture professionals who have a self-starter mindset. The role is highly flexible with a significant work-from-home component. As Backswath continues to grow, there is the potential for the role to grow into a Marketing Manager position. 

  The Marketing Coordinator will have access to resources, including an administrative support person and an outsourced fractional Chief Marketing and Business Development Officer, who will coach the Marketing Coordinator through solving problems, provide guidance and leadership on marketing.

  Collaborate with Practice Leaders, consultants across all service lines and our marketing agency.

• Play a key role in implementing Backswath’s marketing plan, in support of business development efforts across the team.
• Enhance and promote the company brand externally; internally you are a marketing service provider and deliver value to team members’ servicing clients.

• Help grow the business.
• Manage the marketing budget.
• Generate marketing leads for business development.
• Establish and use marketing metrics and data for on-going process improvement.

Responsibilities 

• Deliver value through external marketing efforts and internal client service satisfaction.
• Collaborate with team members on the development of proposals for new clients.
• Support the fractional Chief Marketing & Business Development Officer with implementation.
• Implement the priorities in the annual marketing plan.
• Oversee the annual marketing budget, reporting updates monthly.
• Coordinate branded promotional product ordering and inventory management.
• Coordinate database activities, including client and referral source contact information management.
• Coordinate lead generation tracking, screening, and reporting.
• Communicate success stories internally.
• Coordinate social media marketing and digital content.
• Attend internal meetings, conventions, conferences, and trade shows, and preparing engaging displays.
• Coordinate activities related to the website and photography with external marketing agency.
• Coordinate online/digital advertising.
• Assist with setting up and executing speaking engagements/presentation opportunities.

• Coordinate thought leadership including article submissions to publications and supporting the development of interactive digital media (webinars, podcasts).
• Report on marketing metrics/measurements (click through rates, open rates, etc.).
• Evaluate the effectiveness of marketing efforts by analyzing and interpreting data and metrics; with support from the fractional Chief Marketing & Business Development Officer.

Measures of Success

• Implementation of the marketing plan priorities.
• On budget.
• Progress (improvements) in key marketing metrics/measurements.
• Lead generation – improve quality and quantity.
• Positive client satisfaction from internal clients (consultants, etc.).

Skills and Qualifications 

• Self-motivated, dedicated, disciplined, and results oriented.
• Work experience in marketing.
• Graduation from accredited university or college in a marketing/communications program.
• Experience and/or education in the agriculture industry.
• Outstanding organizational and time management skills.
• Excellent interpersonal and communication skills.
• Proven ability to function in a virtual team-work environment.
• Energy, a positive outlook, and a desire to have fun within the workplace.

• Dedication to on-going learning and professional development.
• Experience with digital and print marketing, content marketing, and social media marketing.
• Strong teamwork skills and technology skills, including MS Office.
• Experience with marketing technology (e.g. CRM, digital marketing software).
• Valid driver’s license with access to a vehicle; willingness to travel periodically to trade shows and events.

Job Types: Full-time, Permanent

Salary: $40,000.00-$60,000.00 per year

Benefits:

• Casual dress
• Dental care
• Extended health care
• Paid time off
• Vision care
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday

Application question(s):

• Please describe your background/experience in Canadian agriculture.

Experience:

• Canadian agriculture (family/education/work): 1 year (required)

Ability to Relocate:

• Winnipeg, MB R3T 6G2: Relocate before starting work (required)

Work Location: Hybrid remote in Winnipeg, MB R3T 6G2

Application deadline: 2024-01-31
Expected start date: 2024-02-01