Marketing Coordinator

This is a fantastic opportunity for a results-driven and hands-on individual to join our team at The Smile Improvement Office. This role is in-house, with our offices based at 2691, Islington Ave, Etobicoke, Toronto.

As the Marketing Coordinator, you’ll be responsible for coordinating, planning, and executing marketing campaigns across multiple media channels.

You will establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals while taking charge of tactical implementation and execution.

The ability to organize, plan and structure your workload in an autonomous fashion will be absolutely key to your success in this role. We neither have the time nor the inclination to micromanage you. You’ll have a lot of freedom in this role but also a lot of responsibility.

THE SIX NON-NEGOTIABLES OF THIS ROLE ARE

• Copywriting. You’ll be crafting direct marketing campaigns across email, direct mail, web and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work.
• Being tech-savvy. You don’t need to be a technical expert, but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don’t expect you to know all of the tools we use, we do expect you to be comfortable with them and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing, etc.
• Leadership potential. Initially, you’ll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants.
• Project management. Ideally, you’ve had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion.
• Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude.
• Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important.

THE JOB

• This is an in-house position.
• Gain management and marketing experience.
• This role starts at 20 hours per week with the potential for full-time after an initial period.
• Salary expectation of $20-$30 an hour.
• 4% vacation pay

SKILLS NEEDED/DAY-TO-DAY TASKS AND RESPONSIBILITIES

• Developing and executing email marketing campaigns and managing a CRM management: Write, schedule, and manage emails, automations, and workflows. Build out email marketing campaigns, sequences, and newsletters.
• Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value.
• Create and manage content calendar: Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels. Manage the company's social media presence, including creating and posting content, responding to comments, and monitoring metrics.
• Writing and editing marketing copy for various channels such as social media, email, and website content.
• Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities, performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement.
• Video production: Coordinating and managing video content and production pipeline, managing videographer, and scheduling video content. Basic video editing skills a plus!
• Creating and managing project timelines to ensure that campaigns and initiatives are completed on time.
• Managing the company's website, including updating content, ensuring website functionality, and improving website performance.
• Coordinating and executing events, such as trade shows, conferences, and product launches (this will be required at a later stage).
• Coordinating with other departments, and partnerships: Coordinate marketing activities with other departments, such as sales, product development, and customer service, to ensure that marketing initiatives align with overall business objectives. Coordinate sponsorships and partnerships with other organizations to increase brand awareness and reach new audiences.

Job Type: Full-time

Salary: $20.00-$30.00 per hour

Expected hours: No less than 20 per week

Benefits:

• Dental care
• Extended health care
• Paid time off

Flexible Language Requirement:

• French not required

Schedule:

• Evening shift
• Monday to Friday
• Weekends as needed

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing: 5 years (preferred)

Language:

• English (preferred)

Work Location: In person

Application deadline: 2024-03-27