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SalaryThe Coordinator, Marketing (Tourism) will play a pivotal role in supporting the City’s internal Tourism team, aiding in the execution of marketing initiatives that underpin Brampton's Tourism Strategy. This strategy is a five-year roadmap aimed at transforming Brampton into a notable destination brimming with cultural vitality, with a particular focus on enhancing Arts and Culture, Food Tourism, Special Events, and Sport Tourism.
AREA OF RESPONSIBILITY:
Marketing activities. Collaborate regularly with the internal divisions to ensure a clear and accurate representation of the department’s vision and direction is apparent in all marketing communications. Supervise the planning and implementation of all marketing, public relations, publications programs to reach pre-determined goals to attract domestic and international businesses and support Council’s strategic objectives. Oversee and maximize marketing campaigns and social media advertising campaigns. Shape the public perception of Brampton through the execution of brand identity in print, publications, electronic media, media relations, public events, and physical spaces. Lead initiatives to achieve overarching strategic goals and further develop marketing strategies. Analyze and evaluate the effectiveness of campaigns and provide detailed analytics reports with learning that impacts subsequent campaigns. Analyze data to further advance targeted marketing Collaborate with the City’s PR and Communication Advisory teams and manage/negotiate with external vendors to increase the local and national profile of the City of Brampton’s brand.
Other duties as assigned.
SELECTION CRITERIA:
EDUCATION:
- Post-secondary diploma or degree in Communications, Advertising, Sales & Marketing, or closely related field.
- 3 to 5 years related experience in marketing, public relations, communications.
- Experience in directing and implementing initiatives in economic development or corporate business development, business attraction, marketing promotion; municipal environment an asset.
- Experience using research to develop sound media strategies, promotional plans, and concepts.
- Experience recruiting and supervising full-time and part-time staff; ability to lead in a team environment that is unionized.
- Customer service orientation
- Superior written and verbal communication skills in English
- Computer proficiency in Microsoft office; other desktop publishing packages an asset
- Experience in working with third party advertisers and media agencies.
**Various tests and/or exams may be administered as part of the selection criteria.
Interview: Our recruitment process may be completed with video conference technology.
As part of the corporation’s Modernizing Job Evaluation project, this position will undergo an evaluation which may result in a change to the rate of compensation. Any changes affecting this position will be communicated as information becomes available. *Our Hybrid Model is subject to change.
If this opportunity matches your interest and experience, please apply online by clicking the button above quoting reference #105946 by March 6, 2024 and complete the attached questionnaire. We thank all applicants; however, only those selected for an interview will be contacted. The successful candidate(s) will be required, as a condition of employment, to execute a written employment agreement. A criminal record search will be required of the successful candidate to verify the absence of a criminal record for which a pardon has not been granted.
As part of the application process, applicants will be invited to complete a self-identification survey. The survey is voluntary. Participation in the survey will have no impact on hiring decisions. Should you wish to opt out of completing the survey, please select “prefer not to answer” as a response to each question. All information collected is confidential and will not be shared with the hiring manager. The surveys will be anonymized and will be kept separate from applicant or employee files, such that the individuals who completed the surveys will not be identifiable. The results of the survey will assist in the analysis of disaggregated metrics for organizational planning purposes and our commitment to advance and foster diversity, equity, and inclusion. The City may use anonymized data to produce aggregate reports for internal or external use.
Please be advised, the City of Brampton uses email to communicate with their applicants for open job competitions. It is the applicant’s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e. testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the Job Competition and your application will be removed from the Competition.
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City Of Brampton
Brampton, ON